Environmental Scan Assignment Example | Topics and Well Written Essays - 1000 words

Environmental Scan - Assignment Example The program is solely responsible for health services and training opportunities, along with valuable educational programs. Regina Food Bank has been sustaining its operations from past many years. However external forces tend to affect operations of this charitable organization. There are four major forces in external environment as per PEST model such as political, economic, social and technological forces. This project has been incorporated in Regina located in Canada. Political power is in favor of Regina Food Bank. Its main aim is to eradicate any form of hunger issues from the country. The government had recently announced a lump sum amount to be donated to Regina Food Bank. This kind of investment would be done in terms of capacity building in community and voluntary sector. Political conditions at times are not stable due to frequent elections and this in turn proves to be a threat for charitable organizations. Economic factors mainly comprise of effect of recession on charitable organization. This encompasses various phenomenons like lower income of donor, increased service demand and stiff competition in context of declining funds of government. Job security is a vital issue for donors and this affects operations of charitable organizations. When disposable income is low then it negatively affects donation habits of individuals. Reduction in interest rates is good for businesses and home-owners but it has adversely affected charities. Market volatility reduced overall income from investments and reserves for many firms. The charities usually are dependent on investment factor. This kind of dependency will be influential since larger portfolio portion is held in shares. Market volatility also plays a major role for charities in context of pension funds. Pension funds are usually bounded within equities and hence declination in stock value creates large deficits. Financial instability and low interest

Proposed HR Program for CompuLearn Essay Example for Free

Proposed HR Program for CompuLearn Essay CompuLearn is a private sector provider of IT-based teaching and learning programmes in business and management based in the UK, with corporate headquarters in Preston, Lancashire and with trading centers in Mumbai, Nairobia and Dubai. Its current global market is focused in the Middle East, Asia, Africa, with 200 education centers in 30 countries. CompuLearn partners with UK universities which validates its programs so that   students are able to qualify in the University programs leading to academic degrees. Its current manpower complement numbers 50 employees mostly based in the corporate office in Preston, Lancashire doing the following functions: Program Development, Customer Service, HR, Marketing, Finance, Sales, IT, Quality Assurance. CompuLearn has embarked on a mission to be market leader in e-learning delivery of University validated programs and foremost learning company in the world. It is on an expanded growth program and it adopted a new strategy to extend to 500 education centers in 60 countries over a span of 3 years. The role of HR is very critical in this new strategy, which is to attract top IT experts. It could be a relatively easy task if not for the following: 1. There is a high turn over in the IT industry in UK and new employees leave after only one month for a new job that offers better pay. 2. CompuLearn has a limited training system in place. Its strategy is to recruit highly trained staff instead of training them in house. The allocated budget for training is almost used up and was used to train the Sales team. 3. Employees have limited management skills as they are mostly technical staff whose training is not in the soft skills development. 4. The company does not have a Performance Appraisal System in place. 5. The staff at the corporate headquarters do not have a comfortable relationship with the staff of the UK universities largely due to complaints of attitude. 6. The HR Director’s strength is in micro-managing and does not have expertise in long-term management plans for the company employees. The Limitations and Constraints Faced by the Company The HR Department will play a very strategic role in supporting the growth of CompuLearn. Among other things, it needs to address the following limitations and constraints faced by the company, whether internally caused or faced by the industry in general: 1. The high turn over rate in the IT industry in UK 2. The lack of a professional or well-developed training and development program for employees 3. The employees’ limited skills in management, customer service and other soft skills 4. The lack of a well-placed Performance Appraisal System 5. The not-so-friendly attitude of the academic staff of the Universities towards the company employees at the corporate headquarters 6. The limited knowledge and skills of the HR Director in long-term planning for the management of the employees Recommendations The HR strategies recommended are based on the following assumptions: 1. Budget The company is working on a limited budget, which is just around 30% of the  annual budget of 25,000 Euros. 2. Lead Department The HR Department will take the lead in implementing the strategies. The HR Director shall formally appoint the section heads to serve as lead persons in implementing the strategies in their respective sections. The HR Director has the free hand in creating working committees to participate in the entire process from planning to implementation. The process will be participatory and with some amount of consultation from the employees. 3. Timetable The strategies are proposed for implementation on a focused basis within the first year (Year 1 Month 1 to Month 12). Beginning Year 2 (Month 13) the focus of the activities will be on monitoring, evaluation, and implementation of improvements. 4. HR Management Perspective/Model Available literature identify different HR Management models that attempt to explain the various strategies adopted by different companies. General classifications fall under the â€Å"soft† and â€Å"hard† models, based on the definitions of employees considered as either â€Å"human† or â€Å"resource†. The hard versions consider employees as resource and adopt a rational approach to managing them, aligning their HR strategies with the strategies of the business. The soft version, on the other hand, considers employees as human and adopts strategies to train and develop them (Bratton and Gold, p. 5). The recommendations adopted in this case will be based more on the soft version of human resource management. Focus will be more on training and development as well as in developing commitment from employees. A limited form of the hard version will however allow the HR to link the strategies with the overall corporate strategy of the company. In analyzing the challenge faced by CompuLearn, a simplistic framework was designed around the following questions, based on the limitations/constraints faced by the company and to become the basis for the strategies: 1. On the high turn-over rate in the IT industry How can CompuLearn keep its employees from leaving the company after short- term engagement only? Or how can the company motivate its employees to stay longer? 2. On the lack of a professional training and development program Should the company train in-house or continue to hire experts from outside? 3. On the employees’ limited skills in management, customer service, and other soft skills. How can the employees learn the soft skills and apply them at work? 4. On the lack of a well-placed Performance Appraisal System Is there a need to formulate or adopt a Performance Appraisal System? 5. On the not-so-friendly attitude of the academic staff of the Universities towards the company employees at the corporate headquarters How can there be a more cordial relationship between the two parties? How can the company make the employees appreciate the importance of having good relations with the University staff? Can this be done through training or should the company replace those who transact with the University staff with other company employees, either through job rotation or job enrichment? 7. On the limited knowledge and skills of the HR Director in long-term planning for the management of the employees. Should the HR Director undertake refresher courses in management? Or should the company hire a new HR person who has the skills in long term planning to assist the HR Director? Below is a presentation of the proposed HR strategies and programs, in matrix form,   that can be implemented under the leadership of the HR Director. They are composed of both short term and long term strategies. The short-term strategies are those that can be immediately implemented, within the first six months from the time the recommendations will be adopted. The long term strategies are those that can be adopted over a longer period and on a continuing basis like the periodic reviews of policies and developing a system whereby improvements can take place every so often whenever warranted. It will be observed that most of the strategies will be newly introduced to the company and it can be expected that certain difficulties will be met. This will include among other things, resistance to the changes to be introduced, the difficulty of the HR Department to implement them for lack of the appropriate knowledge and skills, and with some â€Å"difficult† employees. This is all part of the process of the HR accepting the initial resistance  to the changes. The HR should be firm and consistent but at the same time adopting an attitude of openness and willingness to see through the improvements. Education and training are two important components of an empowered workforce. The saying that a company is only as good as its weakest employee is very much applicable here. Each employee is responsible for knowing about his company and performing according to the expectations set at the time of his engagement. However, it is the job of HR to find the employees who have the potential to learn more and continuously give them the opportunities to develop their knowledge and skills.

Byzantium: faith and power 1261 - 1557 :: essays research papers

Byzantium – the state which has brought in the big contribution to development of culture to Europe of middle ages. Here the Christianity for the first time became an official religion. Christianity affected the Byzantine art. In Byzantine art the main subject of paintings – icons (Greek – image) were holy figures: Christ, the Virgin Mary, the saints, and the apostles. One of the most famous is icon with Archangel Gabriel, Byzantine (Constantinople or Sinai?), 13th century. There is the exhibition devoted to the art of Byzantine civilization at the Metropolitan Museum of Art. The exhibition begins in 1261, when the capital Constantinople was restored to imperial rule, and concludes in 1557. It is last period of existence of Byzantium and time of last blossoming of its culture. One of the great example of Byzantine icons is Two-Sided Icon with the Virgin Pafsolype and Feast Scenes and the Crucifixion and Prophets, Byzantine (Constantinople) second half of the 14th century. On the observe side there is the picture of the Virgin and Child surrounded by ten feast scenes. At the upper left corner we can see Archangel Gabriel tells to the Virgin that she will have a Child. The last scene is the death of the Virgin. On the reserve side we can see the Crucifixion of the Christ. Mother and apostle stand near Christ with a great sorrow on their faces. The other great icon from that epoch is icon with Saint Catherine of Alexandria and Scenes of her Passion and Martyrdom, Sinai, 13th century. The image of Saint Catherine also surrounded by twelve small scenes from her life. There are scenes of her imprisonment and torture, and we can see that angel never leaves her. The last scene is her beheading. If we look at this icon we can see that the Saint Catherine holds the cross on her hands; it means that she was murdered because of her faith in Christianity. She dressed as a royal person. The background of an icon symbolizes divine essence. For example, gold – Divine light, white – cleanliness of the Christ and light of his Divine, green -

Jane Eyre :: Literature Religion Papers

Jane Eyre    St. John Rivers makes some very intriguing choices in Jane Eyre. He is constantly faced with difficult decisions to make. Whether it be refusing his true love or moving to India to give his life serving others, there is always an interesting twist where St. John is concerned. His importance in the novel may be evident to readers, but they may not always understand his decisions and his actions. The choices he makes are exemplary of a man who has given his life to serve God and His people. St. John, at his introduction in the novel, is a clergyman with plans to become a missionary someday soon. This is not surprising for clergymen, according to Andrew F. Walls, author of The Missionary Movement in Christian History, since "a missionary was essentially a preacher, and a preacher should normally be a minister" (161). At this time, it was considered normal for a clergyman to become a missionary. But a missionary did have to be more than a clergyman. He also must have "common sense" and "competence," Walls says. St. John has all of these qualities and more, making him perfect for a life of sacrifice. St. John Rivers is introduced into the novel as a savior. He takes Jane into his home and under his care when she believes to have reached the end of her road. It is here, at Moor House with St. John, that she is given a new beginning with a new identity, job, and, eventually, a family with St. John and his sisters. As a clergyman, St. John is a good, moral person whose intentions are to provide for his people and his family. He also eventually wants to become a missionary someday soon. Jane likes the idea of this and it is evident to readers that Jane admires St. John and loves him like the brother he has become to her. He even gives her a job as a teacher at a school for less fortunate children. It is here that she is introduced to Rosamond Oliver and her father. After meeting Rosamond Oliver through her teaching position and hearing her talk about St. John with admiration, Jane concludes that they are meant to be for each other. She goes to St. John with her allegations and he admits his love for her to Jane: [. . .] I

Contemporary Hawaiian Music Essay

There is a famous Hawaiian saying, â€Å"You know if the Hawaiian harmonies are good if they give you chicken skin† (Alternative Hawaii, 2002) and, I must say, listening to the online radio streaming of KCCN FM100 gave me goosebumps. Being more attuned to â€Å"Western pop† culture, it was a pleasantly refreshing experience for me to sit for an hour and listen to contemporary reggae, urban music and ragga with an island beat that’s truly Hawaiian. Fourteen original Hawaiian songs, including the Top 5 hits in KCCN charts, were played during a late afternoon program that also aired a couple of brief â€Å"Hele On† traffic news, a commercial each from Earth Share and Hawaii. gov, and 8 radio ads encouraging the people to participate at the ongoing 2010 Census. The DJ on deck did not talk much except to give quick, in-between plugs for a party event and to introduce songs. A distinctly noticeable feature in the contemporary Hawaiian music is its fondness to love and desire. The soulful songs I listened to speak of the excitement of love, romancing the heart of another or accepting a love’s rejection. But even though the lyrics contain sad words, the melody is always upbeat and sensual. The island reggae beat and the smooth ballad is very easy on the ears especially when instruments, like the ukulele, saxophone and native drums blend together to produce the perfect harmony. The result is one relaxed listener mentally transported in an island paradise in Hawaii, and its effect to music lovers is no less than rejuvinating the soul. I think KCCN FM100, being a radio station that plays modern hip-hop and soul Hawaiian music, carries the familiar radio spunk of other American hiphop stations. The DJ was very energetic and in a party mood, and even the traffic reporter was such a chipper in delivering traffic updates as a local RnB song played in the background. The advertisements aired between the 4:30-to-5:30pm radio show were mostly the varying versions of promoting the 2010 Census Count – explaining what the census results would mean to businesses, the improvement of social services and what it means to the future generation. I think delivering the message using both in English and the local dialect reveals a lot about the listeners’ profile of KCCN, which is a mixture of both modern and traditional Hawaiian folks. I also believe that although all local songs aired were sang in English, they always make it a point to bring out the traditional Hawaiian flavor. This much is obvious in both the songs and commercials played. Listening to KCCN and the music aired there makes me realize how global Hawaiian music can be in terms of its appeal to both young and old, locals and foreigners. Everybody can appreciate an island style music inspired by the world-loved Bob Marley and urban rhythm of the modern RnB.

How does the opening sequence of Gladiator and Saving Private Ryan raise the audiences expectations Essays

How does the opening sequence of Gladiator and Saving Private Ryan raise the audiences expectations Essays How does the opening sequence of Gladiator and Saving Private Ryan raise the audiences expectations Paper How does the opening sequence of Gladiator and Saving Private Ryan raise the audiences expectations Paper Essay Topic: Film Before the films Saving Private Ryan and Gladiator have begun the audience already has an expectation of the film based on the actors and directors of the two movies. Both films have Auteurs as directors and have famous actors playing the protagonist of the movies. This will give the audience expectations of the film based on the status of the actors and directors. Both directors Steven Spielberg and Ridley Scott have directed impressive films in all types of genre. Tom Hanks and Russell Crowe play the protagonists in the two films (Tom Hanks-Saving Private Ryan Russell Crowe-Gladiator) which are shown in the posters advertising the two films; these also show the genre of the two movies. The opening sequence of the two movies features montages with very little background sound. Gladiators opening shots show a close up of a hand being run through a field. The hand has a ring on showing that the man is married. The field is bathed in golden light; strong contrast to the first shot of the protagonist, which is lit with chiaroscuro. The successions of these two shots give us the impression that the hand belonged to the protagonist, Russell Crowe. Russell Crowe plays the general Maximus Deridius. The opening shots of Saving Private Ryan feature an Old man walking down a path in bright light on a sunny day. While the man is walking a group of people follow him down the path, telling the audience that this man is quite important. The man is walking in a graveyard and after walking to a particular grave he collapses crying. His sadness gives the impression that someone he knew and loved had died and was buried in that graveyard. The shot then switches to a group of men in a boat which again uses chiaroscuro. There is then a series of montages featuring close ups of the men in the boat. The emotions of the men are shown in the expressions on their faces and the dark shadowy light the scene is bathed in. The protagonist of the film Tom Hanks is then shown in a close up shot but it is different to the way that we are first shown Russell Crowe in Gladiator. The first time that we see Russell Crowe in Gladiator he looks deep in thought and with very little fear on his face. His clothes depict what class of man he is (wealthy, powerful,) and also show the genre of the film to be war as he is holding a sword and wearing armor. The first time that Tom Hanks is introduced his clothes show the genre of the movie in the same way as gladiator, but he is not instantly recognizable as the protagonist of the film; he looks just as scared as the other people on the boat and has no instant sign of authority. As the men approach the shore, the sound of gunfire can be heard, which tells the audience that a battle is happening and that these mens fear is the onslaught of battle. The opening sequence of both texts show the genre of the movie by using strong battle scenes and sounds and both introduce why Tom Hanks and Russell Crowe are the protagonists of the films. Russell Crowe walks through the ranks of his army and is referred to as General by many. The director uses this to show the authority of the character. The director of S. P. R shows Tom Hanks to be powerful by having take control of the disbanded army around him and he seems to be the least distressed by the battle going on around him. Both texts feature strong battle sequences in their opening scenes. The scenes are seen in a different way by the audience because inter-textuality will tell people that the Roman Army in Gladiator was unbeatable and the most powerful fighting force the world had ever seen. We know that the protagonist is a Roman general and we know that the opposing army is not strong enough to beat them from what has been said by the characters already so the audience has a basic idea of what to expect from the battle: the Romans are going to win. In S. P. R Tom Hanks and his army are put in an impossible position from the off set. When they hit the shore the sound of gunfire fills the air and immediately pushes them back towards the sea and in a seemingly impossible position. Tom Hanks role as the protagonist is emphasized by the way that the people around him all turn to him for orders when they first hit the shore and begin fighting. The fighting scenes in both films are shot with a hand held camera allowing the audience to feel as if they are in the battle themselves. In S. P. R a hand held camera is used from behind the German stationery guns on the bank to show how easily the Americans are being picked off from the beach. Close up shots in Gladiator show the expressions of the Roman army and none of them look scared or worried about the battle. During the battle they use close ups of the fighting to show the Roman army defeating the German army with ease. A close up of Russell Crowe is used when he turns around and almost kills one of his own men, only to stop and smile at him. This shows he is used to fighting dangerous battles and how undeterred by the fighting and the sounds around him he appears to be. The music in the two opening sequences is similar and is used to create the same affect on the audience. The slow first scenes of the two movies have very little sound as the directors want you to focus on the messages on the screen. The flag at the start of S. P. R symbolizes what the Americans were fighting for: the love of their country. Gladiator features a hand being run through a field which tells you little apart from that the hand belongs to someone who is married. The battle scenes in the two films have very little music but you can hear the sounds of the battle distinctly. In S. P. R the sounds of gunfire is very loud and the cries of the men screaming and yelling are quite disturbing. In Gladiator the sounds of clashing swords fills the air with cries coming only from the German army. Music is absent as it is normally used to project the emotions of the characters on screen onto the audience. In a scene with a strong battle there are so many emotions of so many people fighting that there wouldnt be enough music to symbolize what they were all feeling. I think that Gladiator raises the audiences expectations more in the opening sequences as they show the Roman army to be brutal and unmerciful which is shown more and more in the rest of the film. Saving Private Ryan has a brilliantly directed opening and gives the audience a real insight into what war is like. Yet the rest of the film goes downhill and doesnt give you what you would expect from the dazzling opening sequences.

Controversial Speech Topics

Controversial Speech Topics Speeches can be intimidating, and that feeling of being â€Å"on stage† seems all the more concerning when you have to talk about a controversial subject. The most important factor to consider when planning your controversial speech is choosing a good topic that fits your personality. You will know if a topic is a good fit for you if it meets certain criteria: The topic stirs an immediate emotional reaction in you.The emotional reaction is ​not so strong that you risk â€Å"losing it† if someone disagrees!You can think of at least three important facts or subtopics to help you take a  stand and organize a sound case. Use the topics below as inspiration for your assignment, whether you are planning to write a controversial speech or an argument essay. Each  topic is followed by a brief prompt, but that prompt is not the only way to approach your topic. The list is designed to inspire ideas. You may choose a different approach to one of the topics. Controversial Topics to Write About Abortion- Under what circumstances should it be legal? You may want to consider age and health issues.Affordable Care Act- Is an individual’s access to healthcare a legitimate concern of the federal government?Adoption- Should citizens from wealthy countries be able to adopt children from Third World countries? Should gay couples adopt?Age Discrimination- Should the government create policies to ensure that employers don’t discriminate based on age?Airport Security Measures- How much privacy are we willing to sacrifice in the name of flight safety?Animal Rights- When we promote animal rights, do we restrict human rights? What is the proper balance?Arms Control- Whos responsible for controlling arms trades around the world?Arms Trading- What are the ethical implications?Birth Control- What concerns do you have about age? Access? Affordability?Border Control- What measures are ethical?  Bullying- Are we all guilty in some way? How can we reduce bullying?Crimes on Colleg e Campuses- How can students stay safe? Censorship- When is it necessary for public safety?Chemical Weapons- When are they ethical? Are they ever?Child Labor- Where in the world is this a problem today? Is it your problem?Child Abuse- When is it OK to step in?Child Pornography- Is individual privacy more important than child safety?Cloning- Is cloning ethical?  Common Core- What is the truth? Is it dumbing down our students?Conservation- Should the government promote conservation?Cutting and Self-Harm- When should you say something if you suspect cutting is  happening?Cyber Bullying- When are we guilty?Date Rape- Are we doing all that we can? Do we blame victims?Death Penalty- Is it ever okay to kill someone? When is it okay in your opinion?Disaster Relief- Which measures really work?  Domestic Violence- When should we speak up?Drinking and Driving- Do you know someone who pushes the boundaries?Drug Trade- Is the government doing enough? What should change?Eating Disorders- What if you suspect a friend has a problem? Equal Pay- Are we making progress? Euthanasia / Assisted Suicide- Where are the ethical boundaries? What if a loved one was facing this choice?Fast Food- Should the government have a say about fast food menus?Food Shortages- Do we have an ethical obligation?Foreign Aid- How much of a role should your nation play?Fracking- What about your own backyard?Free Speech- Is this more important than public safety?Gang Violence- How can it be reduced? What are the causes?Gay Rights- Are we making progress or are we regressing?  Gerrymandering- How much should we control when it comes to drawing lines?GMO Foods- How do you feel about labeling? Should we label all modified foods?Global Warming- Where is science? What do you think?Government Surveillance- Is it OK for the government to spy in the name of public safety?Gun Laws- What does that amendment really mean?  Habitat Destruction- Should the government protect animals from human encroachment?Hate Crimes- Should hate crimes result in stiffer penalties?Hazing- When does fu n and tradition become dangerous behavior? Who decides this? Homelessness- How much should we do for the homeless?Hostage Release/Trade- Should the government ever negotiate?Human Population- Should it ever be controlled? Are there too many people on the planet?Human Trafficking- Are governments doing enough to protect the innocent? Should they do more?Internet and Gaming Addiction- Are teens at risk? Should there be limits to teen access?Juvenile Delinquency- When should teen criminals be treated as adults?Illegal Immigration- What is the most ethical response? Where should we draw lines?Legalization of Marijuana- What is the impact?Mass Shootings- Is this a mental health problem or a gun control problem?Media Bias- Is the media fair and balanced? How has the internet made things better or worse?Medical Records and Privacy- Who should have access to your medical information?Meth Use- How do we educate young people about the hazards?Military Spending- Do we spend too much? Too little? Is this a safety issue?Minimum Wage Increase- What should b e the minimum?Modern Slavery- How do we end it?   National Rifle Association- Are they too powerful? Not powerful enough?Obesity in Children- Should this be a government concern?Outsourcing Jobs- When do we dictate to businesses about outsourcing, and when do we be â€Å"hands off?†Photobombing- Is this a privacy concern? Are there legal issues to consider?Poaching- How do we protect endangered animals? What penalties should be in place?Prayer in Schools- Whose business is this? Does the government have a say?Prescription Drug Use- Are teens over-drugged? What about younger children?Racial Profiling- Have you been a victim?Racism- Is it getting worse or better?Rape Trials- Are victims treated fairly? Are the accused?Recycling and Conservation- Do we do enough? Is it anybody’s business what you do?Same-Sex Marriage- Is this a problem or a non-issue?Selfies and Social Media Images- Is self-image becoming a mental health issue?Sex Trade- How can we stop this?Sexual Promiscuity- When is it dangerous? What should we do?Sext ing- How is this dangerous and destructive? School Vouchers- Should they exist?Social Networking and Privacy- Who has the rights to your image? Your reputation?Stand Your Ground Laws- How much is too much  when it comes to self-defense?Standardized Tests- Are they fair?Stem Cell Research- What is ethical?Teen Depression- Who is in danger?Teen Pregnancy- Is education effective enough?Teens and Self-Image- What is harmful?Terrorism- How do we fight it?Texting While Driving- Should it be illegal?Violence in Movies- Is it harmful?Violence in Music- Is this art?Violence in Schools- Are you safe? Where do we draw the line between freedom and safety?Violence in Video Games- What are the effects?Water Shortages- Who has rights to water?World Hunger- Is it our obligation to feed others?

AP Calculus BC Score and Course Credit Guide

AP Calculus BC Score and Course Credit Guide Of all the Advanced Placement courses a high school student can take, AP Calculus BC is probably the one that will most impress colleges. Nearly all colleges and universities will offer college credit for a high score on the exam. This includes top engineering schools such as MIT, Stanford, and Georgia Tech. About the AP Calculus BC Exam The AP Calculus BC exam covers topics such as functions, graphs, limits, derivatives and integrals. Unlike the Calculus AB exam, it also covers  parametric, polar, and vector functions. Because the BC exam covers more material than the AB test, it often offers students higher course placement, more course credit, and greater acceptance at colleges with rigorous math programs. Most colleges and universities have a math or quantitative reasoning requirement, so a high score on the AP Calculus BC exam will often fulfill this requirement. But the exam is more difficult, and in 2018 just 139,376 students took the BC exam. By comparison, 308,538 students took the Calculus AB exam. Youll notice, however, that the average scores on the BC exam tend to be higher than those on the AB exam. Dont be fooled into thinking this means the BC exam is easier or has a more forgiving grading standard. The reality is that the scores are higher because the students who take the BC exam tend to come from schools with strong math programs. The comparison of BC and AB exam takers is fairly easy, for the College Board released AB subscores for students who take the BC exam (the content of the AB exam is part of the BC exam). In 2018, the mean score for students taking the Calculus AB exam was a 2.94. The mean AB subscore for students taking the BC exam was a 3.97. AP Calculus BC Score Information The AP Calculus BC exam tends to be taken by very strong students, so the scores are higher than most other AP exams. In 2018, 79.8% of test-takers scored a 3 or higher indicating that they might qualify for college credit. The mean was a 3.8, and scores were distributed as follows: AP Calculus BC Score Percentiles (2018 Data) Score Number of Students Percentage of Students 5 56,324 40.4 4 25,982 18.6 3 28,891 20.7 2 20,349 14.6 1 7,830 5.6 To learn more specific information about the AP Calculus BC exam, be sure to visit the official College Board website. AP Calculus BC College Course Placement The table below presents some representative data from a variety of colleges and universities. This information is meant to provide a general overview of the scoring and placement practices related to the AP Calculus BC exam. Youll want to contact the appropriate Registrars office to get AP placement information for a particular college, and the placement information can change from year to year. AP Calculus BC Scores and Placement College Score Needed Placement Credit Georgia Tech 3, 4 or 5 MATH 1501 (4 semester hours) Grinnell College 3, 4 or 5 4 semester credits; MAT 123, 124, 131; 4 additional credits are possible for a 4 or 5 LSU 3, 4 or 5 MATH 1550 (5 credits) for a 3; MATH 1550 and 1552 (9 credits) for a 4 or 5 MIT 4 or 5 18.01, Calculus I (12 units) Mississippi State University 3, 4 or 5 MA 1713 (3 credits) for a 3; MA 1713 and 1723 (6 credits) for a 4 or 5 Notre Dame 3, 4 or 5 Mathematics 10250 (3 credits) for a 3; Mathematics 10550 and 10560 (8 credits) for a 4 or 5 Reed College 4 or 5 1 credit; placement determined in consultation with the faculty Stanford University 3, 4 or 5 MATH 42 (5 quarter units) for a 3; MATH 51 (10 quarter units) for a 4 or 5 Truman State University 3, 4 or 5 MATH 198 Analytic Geometry Calculus I and MATH 263 Analytic Geometry Calculus II (10 credits) UCLA (School of Letters and Science) 3, 4 or 5 8 credits and Calculus for a 3; 8 credits and MATH 31A and Calculus for a 4; 8 credits and MATH 31A and 31B for a 5 Yale University 4 or 5 1 credit for a 4; 2 credits for a 5 A Final Word about AP Calculus BC AP classes are important in the college admissions process, and Calculus BC is one of the best AP subjects you can take. Many students struggle in math, and if you are successful in this AP class, you are showing that you are well prepared for the challenges of college-level mathematics. The course is a particularly good choice for students planning to enter engineering, science, and business fields.

Nacroterrorism Research Paper Example | Topics and Well Written Essays - 750 words

Nacroterrorism - Research Paper Example One of the reasons for increased narco-terrorism is that mergers between terrorists and drug traffickers benefit both sides. Terrorists enable drug traffickers to access military skills, clandestine groups, and weapons. Since terrorists mostly operate vast amount of territories, drug traffickers benefit by freely moving their assets. On the other hand, drug traffickers benefit terrorist by being a source of revenue and expertise in an illegal transfer. Additionally, most terrorist organizations believe that flooding their enemies with drugs can weaken them. The terrorists believe that after intoxicating their enemies with drugs, they can go ahead and do what they wish. Hence, they need drug dealers to facilitate their operations (Beers and Taylor 4). Another reason that has fueled narcoterrorism is that terrorists and drug traffickers more or less have similar methods of operations. Both groups employ the services of corrupt officials for mutual benefits. Some of the services include access to fraudulent documents. Both sides increasingly depend on the structures of cells to achieve their respective goals while enhancing security (Beers and Taylor 5). Members of compartmentalized cells carry daily activities as directed by a centralized strong leadership. Additionally, they conceal fund-raising and profits using informal transfer systems, smuggling bulk cash, opening multiple bank accounts, and bribing front organizations. Countries that have poorly regulated banking systems make it easier for drug traffickers and terrorists to use online transfers and open accounts that do not request disclosure of owners. Furthermore, both groups conceal their communication channels and code languages. Moreover, nations use same techniques and equipment to combat drug trafficking groups and terrorist organizations. In the past, state sponsors funded terrorist organizations that in turn helped them to secure

EDU 636 Team project Research Paper Example | Topics and Well Written Essays - 500 words

EDU 636 Team project - Research Paper Example If this kind of learning environment is achieved, the adult learners would be surely in their optimal state to learn (Materna, 2007). The facilitator could then expect an interactive population of learners. In light of the aforementioned facts, for the adult learners who are the subject of the study, they will be subjected to an e-learning environment. This type of learning environment will primarily utilize computers and the internet. It is to be expected that each of the learners will have both of them at home or anywhere. The adult learners will have to log on to a designated website to be formally recognized by the facilitator. The website wherein the discussion will transpire will have to be user-friendly and complete with the needed accessories such as the discussion board. Unlike in a typical classroom discussion, wherein the teacher and the students will have a face to face interaction, in an e-learning environment, the participants will experience the so called virtual commu nication. What connects the teacher to the adult learners is the internet. All the educational materials will be available on the website wherein the adult learners could easily access and download. Explanation of whether the learning environment is primarily synchronous, asynchronous, or a blend.

LETTER OF LEGAL ADVICE Essay Example | Topics and Well Written Essays - 1750 words - 1

LETTER OF LEGAL ADVICE - Essay Example In most cases, acceptance must be absolute and unconditional – all the terms of the offer should be accepted without setting any conditions or changing the terms of the offer. However, the person being given an offer may require that the terms of the contract be changed or the offeror fulfill some conditions before acceptance of the offer (Abdul, 2011). Acceptance completes the process of forming a contract and allows both parties to be bound by the contract. Once an acceptance has been made, none of the parties can withdraw from it without incurring a liability to the other party. In that case, acceptance comes has its own unique elements that makes it different from other elements of a contract. Acceptance in a contract takes different forms depending on the way they are communicated and the terms of agreement involved in the contract. When an offer is made, ways of communicating the acceptance and any terms involved are stated. In that case, acceptance in a contract can be in the form implications, set conditions or expressed acceptance. These forms of acceptance must always be very clear and should not be with any kind of ambiguity neither should it be unequivocal. As it is seen in the case of Malago Pty Ltd v AW Ellis Engineering Pty Ltd [2012] NSWCA 227, there was ambiguity in the expression on the area whose ownership was to be transferred; that is ‘Gross Marine berth income.’ This was then one of the issues that appellant of the case argued that it rendered the agreement void. The court of appeal however, resolved the issue based on the circumstances that led to the agreement after it after construition of that expression. Therefore, the company should ensure that acceptance is always clear without ambiguity. Conditional form of a contract is the type of acceptance made under conditions set to the offeror by the party to whom an offer has been made as terms that must be made for the other party to accept the offer (Michael et al,

UNIT 4 DISCUSSION BOARD Essay Example | Topics and Well Written Essays - 500 words

UNIT 4 DISCUSSION BOARD - Essay Example This is why managers should base their pricing decision on solid ground. Major factors that should be considered are the market (i.e. customer demand), cost, actions of competitors, and political, legal, and image related issues. The process of determining customer demand is critically essential and continuous. It is even necessary to conduct market research. Though internal and production aspects such as quality are vital, managers must make certain that the product is not priced out of the market. The function of costs is based almost completely on market forces. Producers must meet the market by charging prices below the market price. Generally, both market forces and cost factors greatly affects prices. If a manager wants to effectively decide on pricing, he or she must keep an eye on the market. However, it should also be noted that costs must be covered in the long run. (http://www.canberra.edu.au/uc/lectures/mantech/accounting/sem981/unit4827/Lecture_Week_3_-_Pricing.txt). The pricing decisions that a manager makes should achieve the firm’s financial goals (i.e. profitability); meet up with the realities of the marketplace (by evaluating whether the consumers will buy at that price?); and keep up with the positioning of a product and with the other variables in the marketing mix. (http://en.wikipedia.org/wiki/Pricing#A_well_chosen_price_should_do_three_things:) However, legal issues should still be considered in pursuing these ends. Legislative restrictions are necessary because they prevent the possible setbacks or damages that individual firms’ pricing decisions could cost other firms, the consumers, or the economy in the aggregate. The law influences pricing decisions to entail responsibility. It creates awareness on the part of the firm to evaluate the consequences of their pricing decisions in a greater perspective. Moreover, the law influences pricing decisions in the sense that given price restrictions,

Explain the determinants of daily price changes of a stock market Coursework

Explain the determinants of daily price changes of a stock market index of your choice - Coursework Example Based on relevant literature and economic theory, this paper explains why there is stock market price change almost every day. Determinants of Stock Market Price changes The table given below is a summary of stock price changes of Apple Inc, American Express, Ameriprise Financial Inc, Noble Corp and Johnson and Johnson, extracted from Bloomberg.com. This table illustrates daily stock price changes for the above mentioned companies. According to economists, there are various reasons and driving forces for this stock market price changes. Â   Apr-18 Apr-19 Daily Price Change Apr-20 Apr-21 Daily Price Change Apr-26 Apr-27 Daily Price Change Apple Inc 437.92 438.95 0.30% 439.3 448.21 2.00% 455.13 456.5 0.30% American Express 53.05 52.67 0.70% 52.67 52.83 0.30% Â   Â   Â   Ameriprise Financial Inc 69.7 70.1 0.60% Â   Â   Â   70.4 70.1 0.30% Noble Corp 46.79 46.82 0.10% Â   Â   Â   47.55 47.49 0.10% Johnson and Johnson 64.56 64.75 0.30% 65.11 65.44 0.33% Â   Â   Â   Source: Ro se, April 19, 2011, Rose, April 21, 2011, Rose April 25, 2011 and Rose April 27, 2011 The major forces in the market are demand and supply and the same play significant roles in fluctuating the stock price too. The above table shows that stock price of different companies change almost every day in different proportions. For instance, Apple’s share price change was 0.30% between April 18 and April 19 and 0.20% between April 20 and April 21. This change is the result of market forces namely demand and supply. In simple economic terms, if more people want to buy a commodity (share) than they want to sell it, then the price essentially increases. If more people want to sell it than buy it, then price conversely move down. It is highly important to understand what makes people prefer a particular share to another one. People like a stock only when they get good and positive news about the company, such as company’s earning. Investopedia (2011) considers market capitalizati on and company’s earning as major measures that people value stock price of a company. The value of a company is perhaps its market capitalization which can be found by multiplying the stock price by the outstanding shares. For instance, a company that sells its share at $250 and it has 10,000 outstanding shares has considerably less value than a company that sells its share at $100 and has 30,000 outstanding shares (250*10,000 = 250,000 whereas 100*30,000 is 300,000). People anticipate and even extensively go for studying the earnings or profitability of a company when they think to buy or sell its share, and if this causes them to buy more, as a result the demand will be more and the price will move up. If people find that company not to be profitable in long-run, they eventually will like to sell its shares and it will increases its supply causing price to decrease. Brigham and Houston (p. 10) explained that stock price changes over time as conditions change and investors obtain new information about a company’s prospects. A good example that he mentioned was stock price variation of Apple Inc. Its stock price ranged from $77 to 4193 between 12 months in 2008 rising and falling as good and bad news about the company released. Stock Price change and Gordon Growth model Gordon Growth mod

UNIT 4 DISCUSSION BOARD Essay Example | Topics and Well Written Essays - 500 words

UNIT 4 DISCUSSION BOARD - Essay Example This is why managers should base their pricing decision on solid ground. Major factors that should be considered are the market (i.e. customer demand), cost, actions of competitors, and political, legal, and image related issues. The process of determining customer demand is critically essential and continuous. It is even necessary to conduct market research. Though internal and production aspects such as quality are vital, managers must make certain that the product is not priced out of the market. The function of costs is based almost completely on market forces. Producers must meet the market by charging prices below the market price. Generally, both market forces and cost factors greatly affects prices. If a manager wants to effectively decide on pricing, he or she must keep an eye on the market. However, it should also be noted that costs must be covered in the long run. (http://www.canberra.edu.au/uc/lectures/mantech/accounting/sem981/unit4827/Lecture_Week_3_-_Pricing.txt). The pricing decisions that a manager makes should achieve the firm’s financial goals (i.e. profitability); meet up with the realities of the marketplace (by evaluating whether the consumers will buy at that price?); and keep up with the positioning of a product and with the other variables in the marketing mix. (http://en.wikipedia.org/wiki/Pricing#A_well_chosen_price_should_do_three_things:) However, legal issues should still be considered in pursuing these ends. Legislative restrictions are necessary because they prevent the possible setbacks or damages that individual firms’ pricing decisions could cost other firms, the consumers, or the economy in the aggregate. The law influences pricing decisions to entail responsibility. It creates awareness on the part of the firm to evaluate the consequences of their pricing decisions in a greater perspective. Moreover, the law influences pricing decisions in the sense that given price restrictions,

Crew Resource Management Essay Example | Topics and Well Written Essays - 3250 words

Crew Resource Management - Essay Example This is done for the purpose of problem solving and for efficient decision making. In the same context, the interpersonal skills refer to the behaviours, communication skills and activities which occasionally or frequently relate to the technical attributes. Moreover, these are limited to the multi crew equipment or aircraft, when spoken in terms of aviation. They are also in relation with the single operator aircraft and equipments as they have to communicate with other crafts invariably so that the ultimate mission is accomplished (O'Connor, 2008). The recruitment and training under crew resource management has been developed and introduced by the organizations involved in aviation business. These include military aviation and major airlines. Hence, the crew resource management recruitment and training and has been made mandatory all over the world. It is mandated for commercial pilots and military pilots as well. Discussion The importance of crew resource management is mentioned i n many researches and has been attributed for preventing numerous events in the past. This system is well designed and properly monitored throughout organizations. The health care system owes a great deal to the crew resource management as numerous flights require paramedical staff for coping with medical mishaps (Morey, 2003). History of crew resource management The cabin and flight crew in the present world are significantly different from the ones that existed in the commercial aviation business years back. In those days the captain of an airplane was always considered the right one and his decisions were never questioned. Other pilots on the aircraft never doubted the decision making abilities of the... The main focus of this paper was to learn and document the different aspects of crew resource management. The assignment also focuses on discussing the different crucial elements of this system and its implementation health care system. Special attention has been given to the implications of this system in paramedical practice in aviation system. The elements of communication, assertion, teamwork, leadership and decision making are not only important in the prevention of human errors in the cockpit but also in the reduction of medical conditions. These medical conditions can be life-threatening. Hence, the role of a paramedical practitioner is very important in the aviation system. The in-depth understanding of crew resource management and its implementation in regular practice is important for all the health care workers. This report makes a conclusion that communication plays an important role in the encouragement of multiculturalism, authority and teamwork. It enhances the main objectives of crew resource management such as self awareness, situational awareness, assertiveness, leadership skills, innovation, flexibility, assertiveness, decision making, event management, adaptability and mission analysis. Communication is also involved in the analysis of the disagreements between situations and events. The communication strategy can be implemented by teaching team members how to listen to each other, talk to each other, acknowledge feelings and be assertive. The administration has to take part in this regard

College Athletes Essay Example for Free

College Athletes Essay For the longest time the NCAA was never a multi-billion dollar industry; many years they did not make half of that. Many big colleges had budgets that would make teams such as Alabama, Georgia, Miami, Oregon, Etc. laugh about what they were able to provide for sports. There have been questions for years about whether a college athlete should be paid or not and if athletes deserve to be paid for what they do at that level, after already being paid to go to school there, for most of the players. When athletes go to college they still put themselves in the same physical danger as a professional athlete does. The NCAA alone is a multi-billion dollar industry that generated over 845 billion dollars last year in 2011. Facts have shown that college athletes in the NCAA, on an annual salary, make zero dollars; however, it is a blessing that they are going to school for free. This business is that they get all the work done and the business they want to come in and basically the NCAA athletes work for free. Having a scholarship and having their education paid for is something great but the money they get for school is not the only money they need for the bumpy road to their profession. The billions of dollars that is received annually is nowhere close to being equitable to just a bachelor’s degree. What the student athletes are earning is a big slice of heaven to some students and their families of course, but it showed accumulate to something higher than that degree of college education. â€Å"The NCAA has been historically stubborn over changing its ways to adapt to the times. But lately, even NCAA President Mark Emmert has conceded that it may be time for college players in big money sports to start getting a cash stipend amounting to as much as a few thousand dollars per year. † (Blake Baxter, Eureka College) At least the president of the NCAA has been admiring the idea of giving money to the players and helping them through their college years. Being an athlete in college is having a job, and their job is to bust their butts at practice, come to play on game day, and repeat that cycle, with no pay. Many athletes with their schedules do not have time to make themselves meals, so they have to buy food or they drive to places where they could get it- which costs money in gas. Football and basketball at the Division One level have been the biggest suppliers of money because many of their revenues. These two sports have evolved to the level that coaches and universities are making staggering amounts of money off of the talent of their student-athletes. With the amount of money coaches and schools make, the athletes should be able to get paid for their hard work, all the pain that they put their bodies through, the countless hours of practice workouts, and classes. Surely they need to be paid for putting it all on the line. Argument #2 Many college athletes make decisions that will change their lives- such as Trent Richardson, who played for University Of Alabama. Richardson had to deal with the decision of having to raise two children while being a full time college athlete. When all this was going on, Richardson had no income what so ever, no time, and was dedicated to the football program at U of A. Richardson brought publicity to his school and to other athletes with children that they were trying to raise. While Richardson was at school playing, his two daughters would be at home with their mother watching their daddy play and kissing the screen when he would appear. Hes a big strong guy, hes hitting everybody in practice. And when hes around his kids, hes a completely different person, running back Eddie Lacy said. Hes real sweet. Hes a good father. With all the strength he shows on the field and the sweetness he shares with his daughter, and the hard work he and others put out, they still earn zero dollars each year. It shows and tells all the time- he puts in time and effort to make it in life and take care of his girls Its a level of maturity you dont normally find among guys his age, running backs coach Burton Burns said. They are a priority for him. He has a tough schedule with school and football, but he is going to find time to spend with those girls. That level of maturity should never be second guessed and overlooked to give certain players money to get through school and help raise their family like in Richardsons situation. He is basically working a full time job, going to school, and playing football for Coach Saben. He needs to get what he earns, which would be a little salary. A father and athlete that could say this I dont want them to struggle like I did, to go through the stuff I had to go through, Richardson said. Thats really motivated me on the field. Because when I play with my girls on my mind, I feel like nobody can stop me. Richardson is not the only struggling college athlete. There are a lot of other teams in college that have athletes that participate in the games and practices but do not get any profit from their hard work and dedication. Argument #3 Eric LeGrand, the former Rutgers University football player who was paralyzed from the neck down during a 2010 game, GIving the same effort that each professional athlete makes each game day. Players putting their bodies in this physical danger, and only getting a certain degree when graduating after four years of college. LeGrand the Big Defensive Lineman was on kick off team running down the field trying to make a tackle, and when hitting a player he fell to the ground and was motionless; it was devastating. â€Å"The way Eric lives his life epitomizes what we are looking for in Buccaneer Men,† Schiano said. If the NCAA would recognize the effort and the danger these athletes are put in, they would be generous and give college athletes a little salary. Players like LeGrand are why i stand behind the decision to pay the players a little profit of what they help make. Without all of these amazing athletes i dont beleive the schools would encounter most of the money they make as a university or college. NOt just football, other sports bring in huge amounts of money from ticket sales, team apparel sales, etc. College Athletes are the epitome of where all the money comes from and deserve more then a bachelor degree, and deserve a little allowance for all their hardwork, bringing in a lot of the income. Works cited http://usatoday30. usatoday. com/sports/college/football/acc/story/2012-01-08/tough-guy-richardson-softens-up-as-a-dad/52458854/1 http://www. cbssports. com/collegefootball/story/21575106/if-college-athletes-really-owe-schools-money-then-they-must-be-paid

Impact Of Sensory Marketing Marketing Essay

Impact Of Sensory Marketing Marketing Essay Existing research studies on sensory marketing efforts focus on the broad influence of sensory stimuli on consumer reactions to different brands. This research study narrows down the focus of sensory elements to olfactory and auditory stimuli and tries to analyze the effect of these stimuli on consumer emotions. Further the relationship between emotions generated out of these sensory stimuli and consumer purchase decision is being established. INTRODUCTION With ever increasing clutter in the advertising space as multiple brands vie for consumers attention simultaneously, capturing the consumers attention has become more challenging than ever for marketers today. Marketers realize the need for an alternative mechanism to capture consumer mind share in order to enhance brand awareness. Research shows that 99% of all marketing communication is based on what consumers see and hear. Scientific studies have proved that as human beings, 75% of our emotions are connected to what we smell rather than what we see and hear. Marketing in general seems to have neglected this very important sense, given the fact that branding is all about building emotional relationships between a product and the consumer. AN OVERVIEW OF THE SENSORY MARKETING APPROACH Marketers are finding new ways to build stronger connections to their customers and drive preference for their brands by employing scent, sound and material textures in immersive customer experiences. Sensory marketing is an emerging business discipline that applies analytical techniques to amalgamate the use of sensory stimuli such as scent, sound and texture in order to develop strong brands that are more memorable for customers than conventional visual branding techniques alone. Brands develop strong memories in consumers through content and communication cleverly packaged to appeal to our five senses. This results in stronger bonds between consumers and brands. The table below (a result of a survey by Brand sense) shows the importance of consumer emotions with respect to each of the five senses and the percentage marketing spend of Fortune 500 companies with respect to each of these senses. Figure 1: Perceived importance of senses versus marketing spend by Fortune 500 companies Sense % identifying each sense as very or somewhat important % spend against the senses by Fortune 500 companies Sight 58% 84% Sound 41% 12% Smell 45% 2% Touch 25% 1% Taste 31% 1% Source: Brand sense Sensory marketing applications Marketers from varied industries from automobile to food and leisure to entertainment have leveraged sensory branding in the last few years. One of the first movers to employ sensory branding is the Singapore Airlines, with its patented fragrance Stefan Floridian Waters, becoming its trademark and a standard company scent. The hot towels served to the customers perfume worn by flight attendants is standardized to this aroma to create an enthralling memorable in-flight experience. Cinemas have traditionally uses the aroma of popcorn to arouse the unique feeling of being in a movie hall. The breakfast cereal company, Kelloggs has patented a crunchy sound and feel of eating cornflakes that is unique in its own way. Mercedes-Benz had set up a division to work on the sound of its car doors to increase the perception of high quality among its consumers. Similarly many companies have tried to subtly exploit the impact of sensory perceptions in building their brands and ensuring better consumer loyalty. Purpose and scope of the study The purpose of this study would be to analyze at a basic level what impact sensory branding has on the purchase behaviour of consumers. Hulten, Bertin (2012) aims to depict shoppers touching behaviour in relation to the introduction of visual and olfactory sensory cues at point-of-purchase in a retail setting. The findings demonstrate that sensory cues exert a positive impact on consumers desire to touch.  Sensory cues frame consumers affective responses and decision making through involving the sense of touch. This study will aim to see to what extent and how multi-sensory marketing efforts have a positive impact on the consumer during his purchase decision making process. It would also look at cases of how marketers have leveraged sensory branding to positively influence consumer behaviour and present what are the key takeaways that marketers in particular can act on in order to increase brand awareness and induce trials. IMPACT OF SENSORY MARKETING ON PURCHASE BEHAVIOUR: EXISTING RESEARCH Academic research has shown that different sensory impressions impact consumer behaviour and perceptions of goods and services. The sense of sight is the most powerful one for discovering changes and differences in the environment and is the most common sense in perceiving goods or services. Impressions of sound have been analyzed empirically by Garlin and Owen (2006), Sweeney and Wyber (2002). The sense of sound is linked to emotions and feelings and the sense impacts brand experiences and interpretations. The sense of smell is related to pleasure and well-being and is closely connected to emotions and memories. The sense of taste is the most distinct emotional sense and often interacts with other senses. The sense of touch is the tactile one, related to information and feelings about a product through physical and psychological interactions. A multi-sensory brand-experience takes place when more than one of the five senses contributes to the perception of sensory experiences (Hulten, 2009). The author defines multi-sensory brand experience as follows: a multi-sensory brand-experience supports individual value creation and refers to how individuals react when a firm interacts, and supports their purchase and consumption processes through the involvement of the five human senses in generating customer value, experiences, and brand as image. Sensory marketing model Figure 2: A model for sensory marketing Sensorial strategies In relation to the five human senses Sensors Scent sensors Sound sensors Sight sensors Taste sensors Touch sensors Sensations Atmos-pheric Auditory Visual Gastro-nomic Tactile Sensory expressions The multi-sensory brand experience Customer equity Source: Hulten, Bertin (2009) A sensory marketing model takes its point of departure in the human mind and senses, where mental flows, processes and psychological reactions take place and result in a multi-sensory brand-experience. An individuals personal and subjective interpretation and understanding of a multi-sensory brand-experience is referred to here as experiential logic. This means that, for each individual, the logic contributes to forming behavioural, emotional, cognitive, sensory, or symbolic values. According to Bertin Hulten (2009), this consumer experience becomes an image, forming the mental conceptions and perceptions of interactions and inputs in the service process, which constitutes the final outcome of the multi-sensory experience within a brand perspective. This perspective is defined here as an individuals beliefs, feelings, thoughts, and opinions about a brand, based on the overall experience. Sensors aim at communicating sensations and sensory expressions that reinforce the multi-sensory brand experience for the customer. Sensations aim at expressing a brands identity and values as something distinctive and sensorial, in facilitating the multi-sensory brand experience. Influence of olfactory stimulation Hyojung Ho et al (2010) show that consumers understand the relation between specific product and smell by experiencing and learning. By this biological responses and the principle of classical conditioning that build through repetition, olfactory stimulation influences peoples attitude directly. And also, information from organ of smell can have an influence on peoples behaviour unconsciously by hypothalamus which controls an autonomic nerve and the endocrine system. The author shows that fragrance can create various kinds of positive emotion but the positive emotion cannot directly influence on willingness to buy in other product types. However, fragrance can be used for motivating to purchase. In addition, fragrance results in a wide variety of positive emotion on fashion goods. Fragrance can be used on marketing strategy as each products concept. Moreover, in the case of high technology product, satisfaction was the highest. And also, Consumers feel pleased and impressed from products with fragrance regardless of its product type. Auditory stimuli and consumer behaviour Park and Young (1986) examined the effect of music (present, absent) and three types of involvement (low involvement, cognitive involvement, affective involvement) on the formation of attitudes toward a brand in the context of TV commercials. Music increased the brand attitude for subjects in the low involvement condition but had a distracting effect for those in the cognitive involvement condition. Its effect for those in the affective involvement condition was not clear. They argue that music acted as a peripheral persuasion cue. The relationship between the fit of the mood induced music (happy or sad) and the purchase occasion (happy or sad) and its effect on purchase was studied by Alpert, Alpert, and Maltz (2005). While mood induced by music did not exhibit a main effect on purchase intentions, its interaction with fit was significant. The authors conclude that when music is used to evoke emotions congruent with the symbolic meaning of the product, the likelihood of purchase is increased. Haptics as a sensory marketing tool Terry and Childers (2003) show how haptic information influences emotions and consumer purchase behaviour. Haptic information, or information attained through touch by the hands, is important for the evaluation of products that vary in terms of material properties related to texture, hardness, temperature, and weight. The authors develop and propose a conceptual framework to illustrate that salience of haptic information differs significantly across products, consumers, and situations. The authors use two experiments to assess how these factors interact to impair or enhance the acquisition and use of haptic information. Barriers to touch, such as a retail display case, can inhibit the use of haptic information and consequently decrease confidence in product evaluations and increase the frustration level of consumers who are more motivated to touch products. In addition, written descriptions and visual depictions of products can partially enhance acquisition of certain types of touch information. The authors synthesize the results of these studies and discuss implications for the effect of haptic information for Internet and other non-store retailing as well as for traditional retailers. Analysis of literature with respect to impact on consumer behaviour The research studies analyze show that consumers are heavily using their senses in order to perceive the quality of the product and associate it with positive emotions. The perception of different marketing stimuli consists of emotional and cognitive processes, which take place within the consumer. According to the findings of these studies, sensory stimuli deriving mainly from the product and the packaging such as colors, modern style, pleasant smell, velvety texture and closure packaging sound, influence brand perception positively leading to a stronger (rational and emotional) bond between the brand and the consumer. Marketers need to pay attention, apart from the traditional means of the marketing mix (advertising, public relations, personal selling, sales promotion), to other very important sensory means, such as product scent and texture, store atmosphere (including store music), sounds deriving by their products. Sensory marketing is a relative new concept, which involves the creative synergy between marketing, psychology, neuroscience and neuropsychology. If marketers clearly understand this new concept and try to utilize the knowledge of similar to this study researches, then they can offer a unique buying experience to their consumers, significantly increasing the probability of selling their products. IMPACT OF SENSORY MARKETING ANALYSIS OF FACTORS INVOLVED Sensory marketing framework Sensory marketing is an application of the understanding of sensation and perception to the field of marketing -to consumer perception, cognition, emotion, learning, preference, choice, or evaluation. (Aradhna Krishna, 2011). A framework can be constructed which conceptually explains the process of sensory marketing: Figure 3: A conceptual framework of sensory marketing Sensory Perception Product Stimulus Emotion Behavior Attitude Learning Cognition Source: Krishna, Aradhana (2011) It is to be noted that sensation and perception are stages of processing involved in sensory marketing. Sensation happens when the stimulus has an impact on the receptor cells of a sensory organ-this part is neurological in nature. Perception is the awareness or understanding of sensory information. Analysis of sensory marketing variables Based on the framework above, its possible to identify the variables that can be used to study sensory marketing. Stimuli created through any one or any combination of the five senses (touch, auditory, olfactory, vision, taste) can be identified as the antecedent variables. Sensory stimuli Touch If the hedonic aspects of touch can increase persuasion, the use of touch in marketing may be more broadly applicable than previously believed (Joann Peck Jennifer Wiggins, 2006). It is widely believed that the role of touch is limited to providing information to the customer about the physical attributes of the product; however this kind of touch can be used effectively only in contexts in which customers are able to physically evaluate the product. But the use of touch as a hedonic tool has the potential to be applied to a broad set of products and even services and in a wide variety of contexts which include but are not limited to package design, print advertising, direct mail advertising, and point-of-purchase displays. Sensory stimuli Olfactory There have been studies which have dealt with the relationship between ambient scent and memory. Morrin and Ratneshwar (2003) showed that ambient scent increased recall and recognition of brands seen. Earlier studies on this topic also suggested that ambient odors result in memories and affect elaboration on product information and choice. According to Bosmans (2006), ambient scent can lead to emotion-based semantic connections with memories (e.g., roses and babies) and result in improving product evaluation. Stimuli auditory There have been various studies on the effect of auditory stimuli on marketing programs. A lot of marketing communication is auditory in nature for e.g. radio and television advertising messages, jingles and songs. There is also prevalence of ambient music in retail spaces, hotels, restaurants and airplanes. Also marketers create and deploy signature sounds for products for unique identification for their brand such as the sound for the Windows OS that one hears each time we boot a PC. Ismail M. El Sayed, Dalia A. Farrag, Russell W. Belk (2006) concluded that the type of background music played in malls had a distinct effect on the shopping behaviour of the visitors. They used the Stimulus-Organism-Response paradigm to ascertain the impact of auditory stimuli on purchase behaviour. Stimuli through vision and taste AydinoÄÅ ¸lu and Krishna (2011) demonstrate that size labels adopted by food vendors can have a major impact on consumers size judgments and consumption (actual and perceived), since consumers integrate the actual size information from the stimuli, with the semantic cue from the size label. The consequent variables identified are enhanced customer awareness about the brand, increase in brand recall, better brand recognition and customer purchase behavior whether the stimuli actually leads to the customer purchasing the product. Customer awareness As a result of stimuli through any of the senses, the awareness of a product/brand can be enhanced in the customers minds. Brand recognition (learning) Sensory stimuli is more often deployed by marketers in their products in order to ease the process of recognizing a brand for a customer. Auditory and visual stimuli in the form of packaging are more often used to enable a customer to recognize a brand with a higher level of ease and convenience. Brand recall (memory) Marketers also use sensory stimuli as a tool to facilitate a high level of brand recall among the customers. A typical example is that of the Intel Pentium processor sound or even the Britannias jingle in the Indian market. Purchase behavior Though sensory stimuli can help in awareness and recall, it is ultimately the conversion into a purchase that is the ultimate goal of marketers of any product. Barry J. Davies, Dion Kooijman and Philippa Ward (2003) show a model of how environmental stimuli in the form of ambient scent can affect the shopping behaviour of consumers in a retail set up. Figure 4: Model of the Influence of Ambient Scent on Consumer Responses Moderators Approach avoidance reactions Affective response Perceived ambient scent Objective ambient scent Source: Barry J. Davies, Dion Kooijman and Philippa Ward (2003) Variables for study The variables chosen for this study would be auditory and olfactory stimuli on the antecedent side and customer purchase behavior on the consequent side. Antecedents Consequences Kind of stimuli Vision Brand awareness Taste Brand recognition Purchase behavior Auditory Brand recall Olfactory The scope of research would be to identify how marketers have deployed the use of auditory and olfactory stimuli in products, services or environments (shopping malls, etc) to influence the customer purchase behavior. The study will also analyze the two major intermediate variables involved in the process perception of the stimuli and emotions and cognition happening at the customers mind. ANALYSIS OF IMPACT OF AUDITORY AND OLFACTORY STIMULI ON PURCHASE DECISION Research proposition This paper proposes that olfactory or auditory stimuli deployed by marketers in products or retail environments actually lead to positive emotions and cognitive reactions about the brand for the consumer. Further these cognitive and affective beliefs lead the consumer to the actual purchase decision. To analyze the validity of the above proposition, we examine the case in two different stages: Influence of olfactory and auditory stimuli in creating positive emotions/affective beliefs in consumers Influence of positive emotions on actual decision to purchase Relationship between olfactory stimuli and affective reactions in the consumer The sense of smell is considered to be the most closely related to emotional reactions. The olfactory bulb is directly connected to the limbic system in the brain, which is the system related to immediate emotion in humans (Wilkie 1995). 75% of emotions are generated by smell (Bell and Bell 2007). Consequently, smell represents a direct line to feelings of happiness and hunger and is a sensory bandwidth that cannot be turned off (Wilkie 1995; Vlahos 2007). Thus, from a marketers perspective, smell has an instantaneous good or bad effect on our emotional state which, as some research has shown, ultimately affects our shopping and spending behavior. Figure 5: How Objective Ambient Scents Interact with the Perceptual Process Organizing Assimilation Covert objective Objective Conscious level of awareness scent Sensing Attention Reacting Response Reacting Response Sensing Attention Ambient scent Organizing Assimilation Source: Bradford and Desrochers (2009) The neurological substrates of olfaction are especially geared for associative learning and emotional processing. Marketers can link a scent with an unconditioned stimulus eliciting the desired response and eventually prompting a conditioned response from consumers (Herz 2002). Further, since the olfactory bulbs are part of the limbic system and directly connect to the structures that process emotion (the amygdala) they also strongly related to associative learning (the hippocampus) (Herz 2002). No other sensory system has this type of intimate link between emotion and associative learning (Herz 2002). Relationship between auditory stimuli and affective reactions in the consumer Ambient sound, such as music heard in hotels, restaurants, retail stores, and supermarkets, can influence consumer mood, actual time spent in a location, perception of time spent, and actual spending. For instance, stereotypically French versus German music has been shown to affect the choice of wine-shoppers bought more French (German) wine when French (German) music was played (North, Hargreaves, McKendrick, 1999); classical music has been shown to enhance pleasure, whereas pop-style music to increase arousal (Kellaris Kent, 1993). Music in a store also influences shopping pace-slower music produces slower shopping and results in more purchases since customers progress at a slower pace as they move through the store (Milliman, 1982). When consumers enjoy the background music, they feel they have spent less time shopping relative to the actual amount of time they have spent in the store; if they dislike it, despite the short amount of time they have actually spent in the store, they claim to have been there for much longer (Yalch Spangenberg, 2000; but, see also Kellaris Kent, 1992). Influence of positive emotions on consumer purchase decision The relationship between pleasant emotions and purchasing behaviors is relatively well supported in the retail literature (Donovan and Rossiter, 1994). In particular, the Mehrabian-Russell model (1974), which explains the relationship between environments, intervening variables, and behaviors relevant to retail setting using a Stimulus-Organism-Response paradigm, has received the widest usage to explain shopping emotions in consumer research. According to the Mehrabian-Russell model, three emotional responses of pleasure-displeasure, arousal-non arousal, and dominance-submissiveness mediate peoples approach or avoidance reactions to environments. (Lee and Yi, 2008). APPLICATIONS OF OLFACTORY MARKETING TO STIMULATE PURCHASE Sensory analysis is a scientific discipline which is now employed by all the leading brands and also companies who are trying to enhance their brand identity. Because, Consumers perception is as good as reality (Lindstrom, Martin (2010):p106), added (non-edible) aromas prove to the scientists that buyer behaviour is absolutely influenced. Nestle, coca-cola, Carlsberg add aroma to the packaging on their products. Exposed, unwrapped foods are how leading supermarkets and shops entice their consumers, an example of this would be the in store environment at Wholefoods. More specific examples include; the Florida hospital which has a seaside centre in which they use scent machines to circulate the smell of sea, coconut and vanilla, with the notion that patients will be soothed and not cancel their appointments. (Hulten, Bertil, Niklas Broweus Marcus van Dijk, 2009) The Hyatt hotel chain in Paris used their French history of great perfumers and combined that with detailed sensory brand analysis to create their own signature scent. Their scent brand was developed by French perfumer Blaise Mautin for the Park Hyatt Vendome hotel in 2002 and it incorporated eighteen ingredients. It was ultimately described as fresh cement poured over raw oak plank, plus fresh, ever-so-slightly cinnamony pastry dough with the olfactory texture of thick, rich tan silk (Hulten, Bertil, Niklas Broweus Marcus van Dijk (2009):p64). Such detailed descriptions are there to serve our need for developed language around olfaction, due to the fact that our confidence and communic ation around scent is still developing. That said, olfactory memory is not semantic but episodic and customers only come into contact with the experience not the description. APPLICATIONS OF AUDITORY MARKETING TO STIMULATE PURCHASE Much of marketing communication is auditory in nature-one hears radio and television advertising messages, jingles and songs; one also hears ambient music in retail spaces, hotels, restaurants and airplanes; then, there are signature sounds from products such as the sound for the Intel Pentium chip that one hears each time one starts a computer or the sounds for Motorola or Verizon cellphones. Importantly, even when one reads a word, one hears the word as well-if the language is phonetic in nature, then the words that one reads enter a phontactic loop before being encoded in the mind, similar to spoken words. CONCLUSIONS AND FUTURE RESEARCH Conclusion The findings from the research point to the fact that there is a positive relationship between olfactory and auditory stimuli deployed by marketers in products or retail environments and the emotions that the customers go through in the purchase situation. Also the different studies analyzed show that positive emotions generated by sensory experiences lead to a higher probability of actual purchase decision by the customer. Thus, it can be concluded that sensory marketing efforts do have a direct impact on the purchase decision of the customers. Limitations and future research This research is only limited to analyzing the effect of sensory marketing efforts on consumer purchase behaviour. However there are other variables on which sensory stimuli could have different positive or negative effects on brand recognition (especially in the case of auditory stimuli used for sonic branding), brand recall (mostly achieved through rich visual stimuli) or just consumer perception of the brand. Future research can focus on the effect of each of the individual sensory stimuli independently on these different consequent variables. Also this research has largely focused on conscious sensory approaches to marketing. However this study can be extended to the increasingly prevalent subliminal approaches taken by marketers to reinforce the brands subconsciously in the minds of consumers.

Essay --

Evidence of foreign aids ineffectiveness is easily seen by the fact that there are more than thirty six countries who have received more than ten percent of their Gross National Income from foreign aid for at least the last three decades. In this amount of time the goals of creating economic growth and self-sufficiency have yet to transpire. Historically aid has never lasted this long. The times where aid has been shown to be effective in meeting its goals, like the Marshall Plan, it only lasted a few years. Not only that, during times where aid was successful it never topped three percent of the recipient countries GDP. Historically when aid has been given for longer periods of time, like it was in the Cold War, it was slowly decreased until no longer needed. The foreign aid that is seen today has not only lasted longer but has also increased and grown larger over the past three decades. This ineffectiveness has not gone unnoticed. This is why programs like the Millennium Challenge Account have been created. The idea behind these programs is to be more selective with what countries aid is given to and to monitor the aids value in helping those countries (Clemens, Radelet, and Bhavani, 2004). It is important to understand that not all aid has been futile. There are many times where aid has been successful. As research done by the Center for Global Development has shown, the commonality found in its success stories is when aid is given with an objective (Levine, 2004). William Easterly cites in â€Å"CGD Working Paper 65† that both South Korea and Botswana as two examples of where aid was given to help local efforts financially temporarily and turned in long term success where institutions were formed that were self-propelling and fore... ...ry’s government having less of an incentive to tax because aid is a non-earned source of revenue. The idea is less taxation will open markets and cause more consuming and investing. This may be effective, but only as long as the aid is being given. During this process the lack of taxes causes the recipient country’s government’s institutions and administration to weaken because they lost their legitimacy. Taxes are the only way to assure that both a country’s government and its citizens are accountable to one another. Self-reliance is positively correlated with the integrity of a country’s sovereignty (Brautigam and Knack, 2004). Thus the more aid a recipient country receives, the less accountable the government and citizens are to one another, resulting in the less sovereignty which drives the need for more foreign aid and creates a dependency on donor countries.

Labelling Theory

Labeling theory had its origins in Suicide, a book by French sociologist Emile Durkheim. He found that crime is not so much a violation of a penal code as it is an act that outrages society. He was the first to suggest that deviant labeling satisfies that function and satisfies society's need to control the behavior. As a contributor to American Pragmatism and later a member of the Chicago School, George Herbert Mead posited that the self is socially constructed and reconstructed through the interactions which each person has with the community. The labeling theory suggests that people obtain labels from how others view their tendencies or behaviors. Each individual is aware of how they are judged by others because he or she has attempted many different roles and functions in social interactions and has been able to gauge the reactions of those present. This theoretically builds a subjective conception of the self, but as others intrude into the reality of that individual's life, this represents objective data which may require a re-evaluation of that conception depending on the authoritativeness of the others' judgment. Family and friends may judge differently from random strangers. More socially representative individuals such as police officers or judges may be able to make more globally respected judgments. If deviance is a failure to conform to the rules observed by most of the group, the reaction of the group is to label the person as having offended against their social or moral norms of behavior. This is the power of the group: to designate breaches of their rules as deviant and to treat the person differently depending on the seriousness of the breach. The more differential the treatment, the more the individual's self-image is affected. Labeling theory concerns itself mostly not with the normal roles that define our lives, but with those very special roles that society provides for deviant behavior, called deviant roles, stigmatic roles, or social stigma. A social role is a set of expectations we have about a behavior. Social roles are necessary for the organization and functioning of any society or group. We expect the postman, for example, to adhere to certain fixed rules about how he does his job. Deviance† for a sociologist does not mean morally wrong, but rather behavior that is condemned by society. Deviant behavior can include both criminal and non-criminal activities. Investigators found that deviant roles powerfully affect how we perceive those who are assigned those roles. They also affect how the deviant actor perceives himself and his relationship to society. The deviant roles and the labels attached to them func tion as a form of social stigma. Always inherent in the deviant role is the attribution of some form of â€Å"pollution† or difference that marks the labeled person as different from others. Society uses these stigmatic roles to them to control and limit deviant behavior: â€Å"If you proceed in this behavior, you will become a member of that group of people. † Whether a breach of a given rule will be stigmatized will depend on the significance of the moral or other tenet it represents. For example, adultery may be considered a breach of an informal rule or it may be criminalized depending on the status of marriage, morality, and religion within the community. In most Western countries, adultery is not a crime. Attaching the label â€Å"adulterer† may have some unfortunate consequences but they are not generally severe. But in some Islamic countries, zina is a crime and proof of extramarital activity may lead to severe consequences for all concerned. Stigma is usually the result of laws enacted against the behavior. Laws protecting slavery or outlawing homosexuality, for instance, will over time form deviant roles connected with those behaviors. Those who are assigned those roles will be seen as less human and reliable. Deviant roles are the sources of negative stereotypes, which tend to support society's disapproval of the behavior. [edit]George Herbert Mead One of the founders of social interactionism, George Herbert Mead focused on the internal processes of how the mind constructs one's self-image. In Mind, Self, and Society (1934),[1] he showed how infants come to know persons first and only later come to know things. According to Mead, thought is both a social and pragmatic process, based on the model of two persons discussing how to solve a problem. Our self-image is, in fact, constructed of ideas about what we think others are thinking about us. While we make fun of those who visibly talk to themselves, they have only failed to do what the rest of us do in keeping the internal conversation to ourselves. Human behavior, Mead stated, is the result of meanings created by the social interaction of conversation, both real and imaginary. [edit]Frank Tannenbaum Frank Tannenbaum is considered the grandfather of labeling theory. His Crime and Community (1938),[2] describing the social interaction involved in crime, is considered a pivotal foundation of modern criminology. While the criminal differs little or not at all from others in the original impulse to first commit a crime, social interaction accounts for continued acts that develop a pattern of interest to sociologists. Tannenbaum first introduced the idea of ‘tagging'. [3] While conducting his studies with delinquent youth, he found that a negative tag or label often contributed to further involvement in delinquent activities. This initial tagging may cause the individual to adopt it as part of their identity. The crux of Tannenbaum's argument is that the greater the attention placed on this label, the more likely the person is to identify themselves as the label. Kerry Townsend writes about the revolution in criminology caused by Tannenbaum's work: â€Å"The roots of Frank Tannenbaum’s theoretical model, known as the â€Å"dramatization of evil† or labeling theory, surfaces in the mid- to late-thirties. At this time, the ‘New Deal' legislation had not defeated the woes of the Great Depression, and, although dwindling, immigration into the United States continued (Sumner, 1994). 4] The social climate was one of disillusionment with the government. The class structure was one of cultural isolationism; cultural relativity had not yet taken hold. ‘The persistence of the class structure, despite the welfare reforms and controls over big business, was unmistakable. ‘[5] The Positivist School of Criminological thought was still dominant, and in many states, the s terilization movement was underway. The emphasis on biological determinism and internal explanations of crime were the preeminent force in the theories of the early thirties. This dominance by the Positivist School changed in the late thirties with the introduction of conflict and social explanations of crime and criminality†¦ â€Å"One of the central tenets of the theory is to encourage the end of labeling process. In the words of Frank Tannenbaum, â€Å"the way out is through a refusal to dramatize the evil†, the justice system attempts to do this through diversion programs. The growth of the theory and its current application, both practical and theoretical, provide a solid foundation for continued popularity. [6]: [edit]Edwin Lemert It was sociologist Edwin Lemert (1951) who introduced the concept of â€Å"secondary deviance. † The primary deviance is the experience connected to the overt behavior, say drug addiction and its practical demands and consequences. Secondary deviation is the role created to deal with society's condemnation of the behavior. With other sociologists of his time, he saw how all deviant acts are social acts, a result of the cooperation of society. In studying drug addiction, Lemert observed a very powerful and subtle force at work. Besides the physical addiction to the drug and all the economic and social disruptions it caused, there was an intensely intellectual process at work concerning one's own identity and the justification for the behavior: â€Å"I do these things because I am this way. † There might be certain subjective and personal motives that might first lead a person to drink or shoplift. But the activity itself tells us little about the person's self-image or its relationship to the activity. Lemert writes: â€Å"His acts are repeated and organized subjectively and transformed into active roles and become the social criteria for assigning status†¦.. When a person begins to employ his deviant behavior or a role based on it as a means of defense, attack, or adjustment to the overt and covert problems created by the consequent societal reaction to him, his deviation is secondary† [7] [edit]Howard Becker While it was Lemert who introduced the key concepts of labeling theory, it was Howard Becker who became their champion. He first began describing the process of how a person adopts a deviant role in a study of dance musicians, with whom he once worked. He later studied the identity formation of marijuana smokers. This study was the basis of his Outsiders published in 1963. This work became the manifesto of the labeling theory movement among sociologists. In his opening, Becker writes: â€Å"†¦ social groups create deviance by making rules whose infraction creates deviance, and by applying those roles to particular people and labeling them as outsiders. From this point of view, deviance is not a quality of the act the person commits, but rather a consequence of the application by other of rules and sanctions to an ‘offender. ‘ The deviant is one to whom that label has been successfully applied; deviant behavior is behavior that people so label. [8] While society uses the stigmatic label to justify its condemnation, the deviant actor uses it to justify his actions. He wrote: â€Å"To put a complex argument in a few words: instead of the deviant motives leading to the deviant behavior, it is the other way around, the deviant behavior in time produces the deviant motivation. â€Å"[9] Becker's immensely popular views were also subjected to a barrage of criticism, most of it blaming him for neglecting the influence of other biological, genetic effects and personal responsibility. In a later 1973 edition of his work, he answered his critics. He wrote that while sociologists, while dedicated to studying society, are often careful not to look too closely. Instead, he wrote: â€Å"I prefer to think of what we study as collective action. People act, as Mead and Blumer have made clearest, together. They do what they do with an eye on what others have done, are doing now, and may do in the future. One tries to fit his own line of action into the actions of others, just as each of them likewise adjusts his own developing actions to what he sees and expects others to do. [10] Francis Cullen reported in 1984 that Becker was probably too generous with his critics. After 20 years, his views, far from being supplanted, have been corrected and absorbed into an expanded â€Å"structuring perspective. â€Å"[11] [edit]Albert Memmi In The Colonizer and the Colonized (1965) Albert Memmi described the deep psychological effects of the social stigma created by the domination of one group by another. He wrote: â€Å"The longer the oppression lasts, the more profoundly it affects him (the oppressed). It ends by becoming so familiar to him that he believes it is part of his own constitution, that he accepts it and could not imagine his recovery from it. This acceptance is the crowning point of oppression. â€Å"[12] In Dominated Man (1968), Memmi turned his attention to the motivation of stigmatic labeling: it justifies the exploitation or criminalization of the victim. He wrote: â€Å"Why does the accuser feel obliged to accuse in order to justify himself? Because he feels guilty toward his victim. Because he feels that his attitude and his behavior are essentially unjust and fraudulent†¦. Proof? In almost every case, the punishment has already been inflicted. The victim of racism is already living under the weight of disgrace and oppression†¦. In order to justify such punishment and misfortune, a process of rationlization is set in motion, by which to explain the ghetto and colonial exploitation. â€Å"[13] Central to stigmatic labeling is the attribution of an inherent fault: It is as if one says, â€Å"There must be something wrong with these people. Otherwise, why would we treat them so badly? † [edit]Erving Goffman Perhaps the most important contributor to labeling theory was Erving Goffman, President of the American Sociological Association, and one of America's most cited sociologists. His most popular books include The Presentation of Self in Everyday Life,[14] Interaction Ritual, [15] and Frame Analysis. [16] His most important contribution to labeling theory, however, was Stigma: Notes on the Management of Spoiled Identity published in 1963. [17] Unlike other authors who examined the process of adopting a deviant identity, Goffman explored the ways people managed that identity and controlled information about it.