Essay --

Evidence of foreign aids ineffectiveness is easily seen by the fact that there are more than thirty six countries who have received more than ten percent of their Gross National Income from foreign aid for at least the last three decades. In this amount of time the goals of creating economic growth and self-sufficiency have yet to transpire. Historically aid has never lasted this long. The times where aid has been shown to be effective in meeting its goals, like the Marshall Plan, it only lasted a few years. Not only that, during times where aid was successful it never topped three percent of the recipient countries GDP. Historically when aid has been given for longer periods of time, like it was in the Cold War, it was slowly decreased until no longer needed. The foreign aid that is seen today has not only lasted longer but has also increased and grown larger over the past three decades. This ineffectiveness has not gone unnoticed. This is why programs like the Millennium Challenge Account have been created. The idea behind these programs is to be more selective with what countries aid is given to and to monitor the aids value in helping those countries (Clemens, Radelet, and Bhavani, 2004). It is important to understand that not all aid has been futile. There are many times where aid has been successful. As research done by the Center for Global Development has shown, the commonality found in its success stories is when aid is given with an objective (Levine, 2004). William Easterly cites in â€Å"CGD Working Paper 65† that both South Korea and Botswana as two examples of where aid was given to help local efforts financially temporarily and turned in long term success where institutions were formed that were self-propelling and fore... ...ry’s government having less of an incentive to tax because aid is a non-earned source of revenue. The idea is less taxation will open markets and cause more consuming and investing. This may be effective, but only as long as the aid is being given. During this process the lack of taxes causes the recipient country’s government’s institutions and administration to weaken because they lost their legitimacy. Taxes are the only way to assure that both a country’s government and its citizens are accountable to one another. Self-reliance is positively correlated with the integrity of a country’s sovereignty (Brautigam and Knack, 2004). Thus the more aid a recipient country receives, the less accountable the government and citizens are to one another, resulting in the less sovereignty which drives the need for more foreign aid and creates a dependency on donor countries.

Labelling Theory

Labeling theory had its origins in Suicide, a book by French sociologist Emile Durkheim. He found that crime is not so much a violation of a penal code as it is an act that outrages society. He was the first to suggest that deviant labeling satisfies that function and satisfies society's need to control the behavior. As a contributor to American Pragmatism and later a member of the Chicago School, George Herbert Mead posited that the self is socially constructed and reconstructed through the interactions which each person has with the community. The labeling theory suggests that people obtain labels from how others view their tendencies or behaviors. Each individual is aware of how they are judged by others because he or she has attempted many different roles and functions in social interactions and has been able to gauge the reactions of those present. This theoretically builds a subjective conception of the self, but as others intrude into the reality of that individual's life, this represents objective data which may require a re-evaluation of that conception depending on the authoritativeness of the others' judgment. Family and friends may judge differently from random strangers. More socially representative individuals such as police officers or judges may be able to make more globally respected judgments. If deviance is a failure to conform to the rules observed by most of the group, the reaction of the group is to label the person as having offended against their social or moral norms of behavior. This is the power of the group: to designate breaches of their rules as deviant and to treat the person differently depending on the seriousness of the breach. The more differential the treatment, the more the individual's self-image is affected. Labeling theory concerns itself mostly not with the normal roles that define our lives, but with those very special roles that society provides for deviant behavior, called deviant roles, stigmatic roles, or social stigma. A social role is a set of expectations we have about a behavior. Social roles are necessary for the organization and functioning of any society or group. We expect the postman, for example, to adhere to certain fixed rules about how he does his job. Deviance† for a sociologist does not mean morally wrong, but rather behavior that is condemned by society. Deviant behavior can include both criminal and non-criminal activities. Investigators found that deviant roles powerfully affect how we perceive those who are assigned those roles. They also affect how the deviant actor perceives himself and his relationship to society. The deviant roles and the labels attached to them func tion as a form of social stigma. Always inherent in the deviant role is the attribution of some form of â€Å"pollution† or difference that marks the labeled person as different from others. Society uses these stigmatic roles to them to control and limit deviant behavior: â€Å"If you proceed in this behavior, you will become a member of that group of people. † Whether a breach of a given rule will be stigmatized will depend on the significance of the moral or other tenet it represents. For example, adultery may be considered a breach of an informal rule or it may be criminalized depending on the status of marriage, morality, and religion within the community. In most Western countries, adultery is not a crime. Attaching the label â€Å"adulterer† may have some unfortunate consequences but they are not generally severe. But in some Islamic countries, zina is a crime and proof of extramarital activity may lead to severe consequences for all concerned. Stigma is usually the result of laws enacted against the behavior. Laws protecting slavery or outlawing homosexuality, for instance, will over time form deviant roles connected with those behaviors. Those who are assigned those roles will be seen as less human and reliable. Deviant roles are the sources of negative stereotypes, which tend to support society's disapproval of the behavior. [edit]George Herbert Mead One of the founders of social interactionism, George Herbert Mead focused on the internal processes of how the mind constructs one's self-image. In Mind, Self, and Society (1934),[1] he showed how infants come to know persons first and only later come to know things. According to Mead, thought is both a social and pragmatic process, based on the model of two persons discussing how to solve a problem. Our self-image is, in fact, constructed of ideas about what we think others are thinking about us. While we make fun of those who visibly talk to themselves, they have only failed to do what the rest of us do in keeping the internal conversation to ourselves. Human behavior, Mead stated, is the result of meanings created by the social interaction of conversation, both real and imaginary. [edit]Frank Tannenbaum Frank Tannenbaum is considered the grandfather of labeling theory. His Crime and Community (1938),[2] describing the social interaction involved in crime, is considered a pivotal foundation of modern criminology. While the criminal differs little or not at all from others in the original impulse to first commit a crime, social interaction accounts for continued acts that develop a pattern of interest to sociologists. Tannenbaum first introduced the idea of ‘tagging'. [3] While conducting his studies with delinquent youth, he found that a negative tag or label often contributed to further involvement in delinquent activities. This initial tagging may cause the individual to adopt it as part of their identity. The crux of Tannenbaum's argument is that the greater the attention placed on this label, the more likely the person is to identify themselves as the label. Kerry Townsend writes about the revolution in criminology caused by Tannenbaum's work: â€Å"The roots of Frank Tannenbaum’s theoretical model, known as the â€Å"dramatization of evil† or labeling theory, surfaces in the mid- to late-thirties. At this time, the ‘New Deal' legislation had not defeated the woes of the Great Depression, and, although dwindling, immigration into the United States continued (Sumner, 1994). 4] The social climate was one of disillusionment with the government. The class structure was one of cultural isolationism; cultural relativity had not yet taken hold. ‘The persistence of the class structure, despite the welfare reforms and controls over big business, was unmistakable. ‘[5] The Positivist School of Criminological thought was still dominant, and in many states, the s terilization movement was underway. The emphasis on biological determinism and internal explanations of crime were the preeminent force in the theories of the early thirties. This dominance by the Positivist School changed in the late thirties with the introduction of conflict and social explanations of crime and criminality†¦ â€Å"One of the central tenets of the theory is to encourage the end of labeling process. In the words of Frank Tannenbaum, â€Å"the way out is through a refusal to dramatize the evil†, the justice system attempts to do this through diversion programs. The growth of the theory and its current application, both practical and theoretical, provide a solid foundation for continued popularity. [6]: [edit]Edwin Lemert It was sociologist Edwin Lemert (1951) who introduced the concept of â€Å"secondary deviance. † The primary deviance is the experience connected to the overt behavior, say drug addiction and its practical demands and consequences. Secondary deviation is the role created to deal with society's condemnation of the behavior. With other sociologists of his time, he saw how all deviant acts are social acts, a result of the cooperation of society. In studying drug addiction, Lemert observed a very powerful and subtle force at work. Besides the physical addiction to the drug and all the economic and social disruptions it caused, there was an intensely intellectual process at work concerning one's own identity and the justification for the behavior: â€Å"I do these things because I am this way. † There might be certain subjective and personal motives that might first lead a person to drink or shoplift. But the activity itself tells us little about the person's self-image or its relationship to the activity. Lemert writes: â€Å"His acts are repeated and organized subjectively and transformed into active roles and become the social criteria for assigning status†¦.. When a person begins to employ his deviant behavior or a role based on it as a means of defense, attack, or adjustment to the overt and covert problems created by the consequent societal reaction to him, his deviation is secondary† [7] [edit]Howard Becker While it was Lemert who introduced the key concepts of labeling theory, it was Howard Becker who became their champion. He first began describing the process of how a person adopts a deviant role in a study of dance musicians, with whom he once worked. He later studied the identity formation of marijuana smokers. This study was the basis of his Outsiders published in 1963. This work became the manifesto of the labeling theory movement among sociologists. In his opening, Becker writes: â€Å"†¦ social groups create deviance by making rules whose infraction creates deviance, and by applying those roles to particular people and labeling them as outsiders. From this point of view, deviance is not a quality of the act the person commits, but rather a consequence of the application by other of rules and sanctions to an ‘offender. ‘ The deviant is one to whom that label has been successfully applied; deviant behavior is behavior that people so label. [8] While society uses the stigmatic label to justify its condemnation, the deviant actor uses it to justify his actions. He wrote: â€Å"To put a complex argument in a few words: instead of the deviant motives leading to the deviant behavior, it is the other way around, the deviant behavior in time produces the deviant motivation. â€Å"[9] Becker's immensely popular views were also subjected to a barrage of criticism, most of it blaming him for neglecting the influence of other biological, genetic effects and personal responsibility. In a later 1973 edition of his work, he answered his critics. He wrote that while sociologists, while dedicated to studying society, are often careful not to look too closely. Instead, he wrote: â€Å"I prefer to think of what we study as collective action. People act, as Mead and Blumer have made clearest, together. They do what they do with an eye on what others have done, are doing now, and may do in the future. One tries to fit his own line of action into the actions of others, just as each of them likewise adjusts his own developing actions to what he sees and expects others to do. [10] Francis Cullen reported in 1984 that Becker was probably too generous with his critics. After 20 years, his views, far from being supplanted, have been corrected and absorbed into an expanded â€Å"structuring perspective. â€Å"[11] [edit]Albert Memmi In The Colonizer and the Colonized (1965) Albert Memmi described the deep psychological effects of the social stigma created by the domination of one group by another. He wrote: â€Å"The longer the oppression lasts, the more profoundly it affects him (the oppressed). It ends by becoming so familiar to him that he believes it is part of his own constitution, that he accepts it and could not imagine his recovery from it. This acceptance is the crowning point of oppression. â€Å"[12] In Dominated Man (1968), Memmi turned his attention to the motivation of stigmatic labeling: it justifies the exploitation or criminalization of the victim. He wrote: â€Å"Why does the accuser feel obliged to accuse in order to justify himself? Because he feels guilty toward his victim. Because he feels that his attitude and his behavior are essentially unjust and fraudulent†¦. Proof? In almost every case, the punishment has already been inflicted. The victim of racism is already living under the weight of disgrace and oppression†¦. In order to justify such punishment and misfortune, a process of rationlization is set in motion, by which to explain the ghetto and colonial exploitation. â€Å"[13] Central to stigmatic labeling is the attribution of an inherent fault: It is as if one says, â€Å"There must be something wrong with these people. Otherwise, why would we treat them so badly? † [edit]Erving Goffman Perhaps the most important contributor to labeling theory was Erving Goffman, President of the American Sociological Association, and one of America's most cited sociologists. His most popular books include The Presentation of Self in Everyday Life,[14] Interaction Ritual, [15] and Frame Analysis. [16] His most important contribution to labeling theory, however, was Stigma: Notes on the Management of Spoiled Identity published in 1963. [17] Unlike other authors who examined the process of adopting a deviant identity, Goffman explored the ways people managed that identity and controlled information about it.

Speedo Marketing Stratergy

SPEEDO INDEX Sr. No| Topic| Pg. no| 1. | Marketing Objectives| 1. | 1. 2| Ansoff Matrix| 1. | 1. 3| Unique Selling Proposition| 3. | 1. 4| Point of Difference| 4. | 1. 5| Point of Parity| 4. | | | | 2. | Marketing Program| 5. | 2. 1| Product| 5. | 2. 1. 1| Lines to be introduced| 5. | 2. 1. 4| Quality| 11. | 2. 1. 5| Packaging| 12. | 2. 2| Promotion Strategies:| 14. | 2. 2. 1| Online and Print Media Promotion | 14. | 2. 2. 1 | Outdoor Promotion| 16| 2. 2. 2| Digital Media Marketing| 17. | 2. 2. 3| PR Activities| 18. | 2. 3| Price| 19. 2. 3. 1| Pricing Strategy | 19. | 2. 3. 2| Price Range| 19. | 2. 4| Place| 20. | 2. 4. 1| * Store Setup| * Facilities| Store Display| Store USP| | Location| 20. | 3. | Financial Budgeting| 23. | | | | Marketing Objectives The Ansoff Model: Existing Market – Product Expansion Speedo Ltd. is a manufacturer and distributor of swimwear. Speedo brand can be found on products ranging from swimsuits and goggles to wrist watches and MP3 players is establ ished in the swimwear market as one of the leading brands of the world.Being in this industry since decades now, Speedo has a very high brand value and is consistently rated as one of the top 100 brands in the world every year. In today’s world technology is being updated by every second and hence a company needs to keep itself in tune with the technology and happenings of the world and strategize accordingly. Hence Speedo uses the PRODUCT EXPANSION strategy which means that it has an existing market but has to expand its operations and product range and diversity as time progresses.Indian Market – Market Penetration Speedo may be very popular amongst consumers in India but it is still a new company in the market as a whole keeping in mind the Indian swimwear market. This is the reason why the market penetration is recommended in this market. According to the Ansoff model this strategy is used when a company is well established but enters a new market in which it is st ill young and needs to penetrate in the market in keeping with new marketing strategies and existing market situation. Unique Selling PropositionWhenever one utters the world swimwear, the first brand that comes to mind; is Speedo such is the phenomenal fan following of this brand. Whenever there is a Speedo swimwearon television, men and women the world over, tune in to catch the latest trends in. The plus points of a big swimwear brand like Speedo are proportionate pricing, a mind boggling range of sizes, including extra large sizes for overweight women and cup A sizes for beginners, opulent and mind numbing designs coupled with fantastic fits. The USP of Speedo is the: mix of goodlooking swimwear and practicality, which makes it possible to think of everyday wear as well.Point of Difference: * Fun, Comfortable, Athletic Speedo will be one of the very few swimwear brands in India with that Brand Image. Products sold at Speedo are diverse (from swimwear to body care and accessories ) are Vibrant and well packaged, unlike its competitors. Point of Parity: * There are a few elements that Speedo would wish to borrow from it’s competitors to incorporate into it’s business model: * Attention to comfort * Introduce body shaping Products * Concentrate on store interiors and display. Marketing Program ProductSpeedo India will have a varied range of products on offer; these consist of in addition to the swimear which is there in various sectors in India: * Swimsuits men/Women (Racing,Training,Triathelite,Competitive Equiqment,Fina approved suits, Swim Fitness) * Trunks * Fitness Range/Body care(Health and Well Being, Speedo sculpture,Accessories,Aqua Active, Play and fun) * Accessories * Speedo Digital (Aqua beat MP3 player, Aqua Coach) All Speedo products are benchmarks in terms of design, functionality, sustainability and comfort above all.As Speedo is opening up just its first store in India the product range will be limited to 3 world-renowned collect ions. Lines to be introduced: Right Fit SMOOTHER. SEXIER. BETTER THAN EVER Curves Description: Stretch-to-fit conforms perfectly to your body so all you see is curves; This swimwear fabrics are selected with quality, innovation, technology and creative freedom in mind, to ensure we provide only the best selection for our customers. Our fantastic range of swimwear is for both girls and guys. With a large assortment of fabric colours and prints, you’re sure to find more than one to choose from.Immerse yourself in our wide variety of fashionable designer swimwear, from one-piece bathing suits to bikinis, and coordinating accessories. 2012 is awash in a wide palette of colors, textures and prints in our women’s swimsuits as well as in our men’s swimwear. At Swimwear Boutique, we carry high fashion designers who offer complementing accessories. We also provide bathing suits that are appealing to a wide variety of interests, proportions, and ages. Our collection inclu des one-piece swimwear, bikinis, two-piece swimsuits, and coordinating bathing apparel for women, juniors, and misses.Explore our designer swimwear silhouettes and create your fashion forward wardrobe and embellish your favorite women's swimwear or junior swimwear with a sarong, shirt, pant, and other swimwear accessories. Features: * Weightless * Maximum nipple * Nylon ; Spandex/Lycra * Adjustable straps * Underwired cups if needed * Front closure Sizes available: Xtra small,small,medium,Large,Xlarge – 40 DD Colors available: Featured Products: * Swimwear women * One piece/Two piece 1. GLAMOUR BY SPEEDO THE GLIMMEROUS TOUCH OF GLAMOUR. Description:The glitter with a combination of laced edges and self-embroidery gives you a classy touch adding glamour to your swimwear. The label is aimed at sophisticated women of all ages who demand high-quality and high-fashion in equal measures. The collection hits a fabulous note that is sexy, and also flattering and comfortable. Glamorou s not only features stunning contemporary design, the range also offers subtle support and control which gives our clients the body confidence to enjoy their new swimwear on all occasions – whether basking in the sun poolside, on a yacht, or at a resort bar as the sun sets.The inaugural collection features fashion-forward colours, and a beautiful variety of one-piece maillot swimsuits, and mix ; match bikini separates. Features: * Underwire * Heavy look with a comfortable feel * Sexy shapes Sizes available: Small, Medium, Large. Colors available: pastel shades and solid colors with multi-colored lacing and embroidery Featured products: * Swimwear sets 3. Speedos tie up with designer brands Description: At Speedo we plan to tie up with a designer and provide our clients with exclusive swimwear No matter what your preference, you'll find a swimsuit at Swimwear Boutique. com.Our suits will capture the essence of your femininity and accentuate your best features. e represent the most unique styles and highest quality products available. Molly Brown's is approached by hundreds of designers each year to retail their lines in our store. Our buyers select only a limited number of the world's best, not fifty or a hundred like other swimwear retailers. Most of the designers we carry use only the most luxurious imported fabrics and custom hardware. Specialty swimwear has become main stream in high fashion and designers have enhanced their lines by producing beautiful dresses and resort wear.Molly Brown's has expanded its offerings to feature these specialty lines. We are privileged to have many of our designers produce exclusive pieces which are only available at Molly Brown's. Due to our strict privacy policy, many professionals, celebrities and their representatives are clients of Molly Brown's. A large percentage of the designer swimwear that is photographed on celebrities is sold in our store. Molly Brown's client list includes hollywood's a list, Fortune 500 professionals and fashion forward women that want the seasons' hottest trends. Molly Brown's has been featured on MTV, E! major news networks and in countless fashion publications. we are actively involved in celebrity photo shoots, high profile events and fashion shows. Each year we are asked by the media to comment on the upcoming season's hottest styles and trends. The vibrant atmosphere of the Molly Brown's store and beautiful window displays are a draw for designer interviews and news coverage. Please see our current press, video links and featured in publications. Shopping for swimwear can be difficult. For this reason, Molly Brown's client services and knowledgeable staff are unsurpassed in the industry.Ensuring our clients receive the exact style and fit they desire, both in store and online, is key to our success. Due to our outstanding personal and professional services, most first time buyers become long term clients of Molly Brown's. Features: * Reversible * With gel cur ve * Extreme plunge push-up * Various color ; print combinations * Unique border shapes * Extreme comfort with seam free, label free ; stitch free technology Sizes: Available in all sizes Featured products: Swimwear for men and Women Featured Designers SHIVAN ; NARRESH’These designers werelaunched in Cannes at ‘Mare di Moda’ with their 100% stitch free line called Insectoid. ‘SHIVAN ; NARRESH’ has a unique signature style that is bold, confident ;   sophisticated. Flawless lines, undisputed eye for detail and utter sophistication are words that could be used to define the brand. After the launch in Cannes, the duo shifted their studio to India, and became India’s first mainstream beachwear designers doing 100% handcrafted stitch-free swimwear and ready to wear made all in 100% Italian swimwear fabrics and complementing  resort wear.Currently based out of New Delhi, SHIVAN Bhatiya mastered the art of leather corsetry and accessories for fou r years from National Institute of Fashion Technology, New Delhi, learning the functions and craftsmanship of leather in women’s wear lingerie. While NARRESH Kukreja specialized in women’s wear for four years in Fashion ; Textiles. Subsequent to their graduation, they worked in the fashion Industry for a year before being awarded  scholarships  to complete their Masters in Milan ; Rome at the Istituto Europeo di Design in ‘Fashion ; Textiles’ ; ‘Luxury Marketing’ respectively.SHIVAN ; NARRESH are recipients of several awards in recognition of their design ; creativity. The duo were discovered in 2006 by MITTELMODA, the oldest Italian talent search organization, based in Gorizia, Italy through  Mittelmoda International Beachwear Awards  in Bali. They are  winners of the  World of Wearable Art Awards, Wellington, New Zealand(‘06),  the  SWAROVSKI Most Creative Designer of the Year  (‘07) at the NIFT Graduation;    Debutant Designer of the Year(‘07) at India Fashion Week. 4.Exclusive Customisation Custom Made Swimwear manufactures all of its swimwear Let us take the frustration out of buying a swimsuit and help you find the perfect fit. We offer styles for every shape and size, specializing in large cup sizes, plus sizes, full figure and hard-to-fit swimwear. You can purchase your bathing suit by size, from 0 – 32 and bra size AA to K cup. Also, a customized specialty suit can be hand cut and sewn for your needs. Specializes in giving women of all ages what they want and need in swimwear.We can assist in fitting women who are hard to fit, have health issues, are struggling with weight, mastectomy or the woman who simply wants to create a uniquely custom swimsuit. You choose your style, size and fabric as well as numerous options making it possible for you to get the look you deserve. Each order is reviewed by an experienced consultant to confirm sizing accuracy and to make the ne cessary alterations to get the best possible fit. You will walk away feeling confident and self-assured that you can look great in a swimsuit! Quality Considering the price one pays, Speedo quality is excellent.Speedos Swimwear made of the cotton/spandex/ lycramaterial tends to retain its stretchiness with time; however, the color doesn’t fade quickly. Most of the swimwear have excellent quality that does not dwindle with time in any respect- the material retains its color and texture over time. Accessories and tops made  out of  100% lasting, however the ones with certain percentage of spandex in them last longer. Size Chart Packaging†¦ The following actions have taken place so far within the framework of this plan: They have minimized the thickness of the boxes down to the technical limit that prevents breakage and crushing.They have also minimized the individual packages for garments and accessories in terms of dimensions and density, while retaining their capacit y to avoid breakage and to be processed by the distribution machinery. They have minimized the size of the labels, to just the size that allows them to be read correct. It is worth noting that all internal shipments are made using reused boxes. It is also worth pointing out that all the boxes used are made with 100% recycled material. To facilitate recycling, all these are paper-based, eliminating any metallic elements (staples, etc. Finally, Speedo adheres to the waste and packaging management systems established in the different countries in which they operate. Promotion Online ; Print Promotion: * Speedo plans to strategically use social networking sites like Facebook, Twitter, etc. to promote itself, since it aims to capture the attention of the digitally advanced and internet friendly marked. * A special page will be created on Facebook for Speedo India, which will provide regular updates on changes, and additions to inventory, notify customers about upcoming sales and offers.U sers can also place queries regarding their orders, which will be answered and assisted by the customer care executives. * Twitter posts regarding Speedo. com will be regularly updated, Consumers who wish to learn more about the website and what it has to offer can follow these posts for information. * Advertisements will be given in issues of popular fashion magazine like Vogue, Harper’s Bazaar, L’officiel, etc. which are read by the market Victoria’s Secret aims to target. * Advertisements will also be put in the Bombay Times, since; it is a newspaper that is common among all age groups.Advertisements will be carried out for the first 3 months. * Speedo will launch and Indian website and the web domain will also be submitted to popular search engines like Google, Yahoo, etc. In this way users looking for information on Speedo India will be guided to a link to the website. * Popular news articles online and on print from Times, Business India, etc notifying the market about Speedo Brick and Mortar and online store will also promote the website and create awareness. * End of season sales will be notified through Magazines, Newspapers, social networking sites, etc. Sign up Members for Email newsletters and mobile updates outdoor Promotion: * Billboard advertisements to promote the establishment of Speedo new store will be seen for 3 months since it’s operation outside its stores and prime shopping locations. * In-store collaterals will notify customers shopping at the store about Speedo online presence. Billboard advertisements Digital Media Marketing: 1. Speedo for IPad and IPhone Description: It’s the destination for all things Speedo—anywhere, anytime, on-the-go, at your fingertips. Effortlessly flip through and buy from o current catalogues, shop www. peedo. com with just a tap, and find the nearest Speedo stores. One will also find up-to-the-minute coverage of the favorite swimwear from photo shoots to star-studded store openings, fashion show exclusives, TV commercials, special event,etc. * PAD ® IS CATALOGUE IN THE WORLD ?The catalogues come alive on iPad ® letting one simply swipe the screen to flip from page to page. Just tap the image and it will take one directly to that item on the website. Add it to the shopping bag and check out. It's easy, fast and can be done wherever. * ? FIND THE NEAREST VS STOREThe store locator finds a Speedo store near the user and provides directions, store hours and contact information. * SHARE WITH FRIENDS Post VS pictures, videos and stories directly to one’s favorite social networking sites or share via email.? Television & P. R. * A week prior to its launch, Speedo in association with a fitness program will telecast the Victoria’s Secret 2012 during Prime Time. * Victoria’s Secret launch party. * Location – Hype, Mumbai. * Guests– Athletes,Socialites, celebrities, leading models, designers and corporate wives from all over Mumbai. Schedule – The event starts at 21:00 hrs. followed by the introduction speech by CEO Speedo and Store Manager for Speedo Mumbai followed by dinner and drinks. The event duration is 3 hours since it is to take place in a club and be full of events. Guests will leave with gift packs from Speedo * Why the launch party? Any message conveyed by means of recreational activities and entertainment is always heard louder than a mediocre public event. The pompous nature, glamour, exclusivity and Posh appeal of a launch party is automatically well publicized due to the presence of high level guests and celebrities.Price The above table represents the average pricing of the various types of products to be carried under each product line. This was calculated keeping in mind various factors such as: * International pricing strategy * Taxes * Operating expenses * Fixed costs * Appeal of the particular product * Marketing expenses * Target consumer Place Location The new Sp eedois planned to be launched in Palladium Mall, Lower Parel. The mall is ideally located in Central Mumbai. Palladium is apt owing to its host of brands it has and the customer’s it attracts.Store Interiors The interiors of the store will be designed similar to that of Speedostores across the world. Merchandise will be arranged in neat stacks according to size and color. Store Display GANTT Chart A Gantt chart is a type of bar chart that illustrates a project schedule. Gantt charts illustrate the start and finish dates of the terminal elements and summary elements of a project. Terminal elements and summary elements comprise the work breakdown structure of the project. Some Gantt charts also show the dependency (i. e. precedence network) relationships between activities. Gantt charts can be used to show current schedule status using percent-complete shadings and a vertical â€Å"TODAY† line as shown here. Although now regarded as a common charting technique, Gantt cha rts were considered revolutionary when they were introduced. In recognition of Henry Gantt's contributions, the Henry Laurence Gantt Medal is awarded for distinguished achievement in management and in community service. This chart is used also in Information Technology to represent data that has been collected.In the following report 2 Gantt Charts, Both representing Zara India On line’s planned schedule for Web Development and Promotions is created. Financial Budgeting Introduction It's essential to plan and tightly manage one’s business' financial performance. Creating a budgeting process is the most effective way to keep the business – and its finances – on track. Successful businesses invest time to create and manage budgets, prepare and review business plans and regularly monitor finance and performance. Structured planning makes all the difference to the growth of the business.It also enables one to concentrate his/her resources on improving profits , reducing costs and increasing returns on investment. In fact, even without a formal process, many businesses carry out the majority of the activities associated with business planning, such as considering growth areas, competitors, cash flow and profit. Converting this into a cohesive process to manage the businesses will keep the company dynamic communicated to it’s clients and workers more effectively. The main aim of the business plan is to set out the strategy and action plan for the business.This also includes a clear financial picture of where the company stands – and expects to stand – over the coming years. In the previous report Analysis had been conducted with respect to Market environment, Consumer profile, etc. On the basis of the results of the analysis and Web Development strategy was proposed. The following report consists of a detailed Financial Plan complete with figures and estimates required to implement the earlier proposed web development plan. Start Up Expenses Income ; Expense Statements

My Dream Dinner Party Essay

If you could host a dinner party and invite any four people either living or dead, whom would you invite and what would the five of you discuss together? If I am to invite any four people for a dinner party, it would be my pleasure to have the following present: First of all, I would be happy to dine with the chairman and chief architect of the world wide leader in software services and solutions, Microsoft Corporation. The guy considered to be the richest man on earth, no other than William “Bill” Gates. Another visitor whom I would like to join us would be one of the top businessmen in South Africa, the Chairman of Harmony Gold Mining Company Ltd., Mr. Patrice Motsepe. My third guest passed away last June 25, 1997. He was known for his invention of the underwater camera and underwater TV processes as well as numerous undersea expeditions and TV specials made useful up to the present. I would be glad if he could join us from the world of the unknown Ââ€" Mr. Jacques-Yves Co usteau. And finally my last but definitely not the least visitor would be the 43rd President of the United States, Mr. George Walker Bush. Our discussion would center on modern inventions for the global market and its impacts on the business world. We would specifically deal on Bill GatesÂ’ vision for 2005 Ââ€" the digital lifestyle. First of all, our top businessman Mr. Motsepe will discuss to us the current trend of the world market and the pressing technological needs faced by the business world. We would like to know what sort of difficulties if there are any, are faced by the mining industry, and how technology can play a part in solving these issues. In addition, President Bush will also share to us the present problems faced by his administration and the implications of these in the business community. We also would like the president to tell us his thoughts on the role of technology in decreasing these problems and gearing forward to its solutions. Moreover, we would like to hear suggestions from Mr. Gates on how technology can play a vital role in addressing the problems faced in this era and possible innovations that will be created to improve the quality of business and governance. It is imperative that he would work hand in hand with our representatives from business and from the government to create technological solutions to our issues. Furthermore, I would like Gates to share to us the different innovations from Microsoft that we would expect to  emerge in the year 2005 and the usefulness of these innovations in peopleÂ’s lives particularly in the corporate setting. Here, Mr. Jacques-Yves Cousteau would be helpful to tell us all about his underwater television and how this can be improved by GatesÂ’ digital means. We also would like him to share to us some ideas that could lead to further inventions and technologies that can be used underwater. Finally, the presidentÂ’s presence is very important since we would need his support not only for the spread of the new technological innovations but also for its use in the business world. It would be very fantastic if the government will also benefit from the modern innovations and processes used in the business community.

Major energy and resource demands of a brewery Essay

Major energy and resource demands of a brewery - Essay Example Water is an essential resource in the brewery industry especially because it is a vital ingredient that is utilized in almost every step in the process of making beer, comprising nearly 95% proportion of beer by mass. Breweries in the contemporary world have water demands that range from about 0.4 to 1m3per hl of beer that is produced, and the consumption rate varies considerably depending on a number of key factors of production. For instance, the consumption of water varies based on the beer type, and number of beer brands, the size of the brews, the packaging and pasteurization process, as well as the cleaning system, and the type of equipment used. The bottling process consumes more water than the kegging process, and the cooling systems account for further water losses through evaporation especially in hot climates, but cold climates lead to energy saving in the chilling process (Chauvin 48); in this case, the entire beer brewing process needs large quantities of good-quality wa ter. The brewing process is not efficient on the use of water especially because large quantities of water are lost through wastage; wastewater is a major component of the waste products of brewery operations despite substantial technological enhancements in the industry. It has been estimated that nearly 3 to 10 liters of wastewater is generated per every liter of beer that is produced in brewerie ; the quantity of wastewater generated by breweries largely depends on the scale of production and specific water usage. A large proportion of the wastewater produced through brewing, rinsing, and cooling processes is disposed off, or safely treated for reuse but this process is usually very expensive for average brewers who find it economically unsuitable. In this respect, most brewers hardly reuse their wastewater because the high cost of treating it, leading to the high demand for good quality water in the brewing process. Apart from water, energy is yet another major resource of the b rewing industr

Objectivism and Collectivism Essay Example | Topics and Well Written Essays - 500 words

Objectivism and Collectivism - Essay Example This has brought about the two philosophies of collectivism and objectivism which can be said to be direct opposites of one another when it comes to the beliefs and practices they promote (Mayhew 56). They do however also maintain a few similarities in certain aspects as well and it is by comparing and contrasting that one is able to identify both the differences and similarities that objectivism and collectivism bring to the table in the discussion of a life well lived. One platform that exhibits both these philosophies clearly is in the book (Mayhew 26) Anthem written by author Ayn Rand in the year 1937 though it was published a year later. In this book the author manages to depict the two philosophies in various scenarios and through various characters within the story that can help one compare the two. It is suggested as a matter of fact that Ayn Rand was the individual who came up with the philosophy of Objectivism so it is no surprise that it is displayed phenomenally in this p iece of literature (Mayhew 154). Objectivism refers to a philosophy that advocates that the purpose of an individual’s life is the discovery of their own happiness and thus morality is achieved in the respect of one’s individual’s rights. Objectivism promotes putting one’s self interest ahead of the pack and the author Ayn Rand describes it as "a philosophy for living on earth" that defines human and worldly nature and thus can be said is established in reality (Mayhew 235).

Wk 5 Global and US Legislative response to Human Trafficking Essay

Wk 5 Global and US Legislative response to Human Trafficking - Essay Example From this, it is a can be assumed that nearly every country is affected by trafficking, either as a nation of origin, transfer or terminus for victims (George, 2005). This paper will seek to discuss the global and US legislative responses to human trafficking. The United Nations Office on Drugs and Crime (UNODC) being a custodian of the United Nations Convention against Transnational Organized Crime (UNTOC) and its Protocols helps countries in their struggles to execute the Trafficking in Persons Protocol. UNODC does not only assist countries in drafting legislations and creating comprehensive countywide anti-trafficking policies; but also help with resources to execute them (George, 2005). The Trafficking in Persons Protocol is aimed at providing consensus and consistencies globally on the problem of trafficking of persons. Domestic legislations should be adopted in accord with domestic legal systems in order to give end product to the concepts in the Protocol. Therefore, apart from criminalizing trafficking; efforts to commit trafficking offense, directing others to commit trafficking or participating in trafficking are also considered as criminal acts. In conclusion, it is important to note that the Trafficking Victims Protection Act of 2000 in the US has played a great role in fighting the vice of human trafficking. This is ascribed to the fact that it has three phases: prevention, protection, and prosecution (George, 2005). This implies that it prevents people from being trafficked, protect those found in transit, and prosecute trafficking